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March 13, 2024

Available On Demand

A Right Side Up Event

The State of B2B Performance Marketing in 2024

In a time where B2B tech marketer burnout has hit its peak and the demand for strong ROI has never been higher, understanding the nuances of effective B2B advertising is crucial. Dive deep into the state of B2B performance marketing in 2024, exploring innovative strategies and actionable insights, in this on demand webinar brought to you by the team that has helped scale 1,000+ of the fastest-growing brands, including:

Register now

https://www.rightsideup.com/recordings/b2b-performance-marketing-2024

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

This webinar, led by Kevin Lord Barry, co-founder of Right Percent, provides a breakdown of the current B2B advertising landscape, focusing on delivering high ROI despite challenging market conditions. You'll gain insights into:

  1. VC funding trends. Understand how shifts in venture capital funding are impacting the market.
  2. The role of ads in B2B. Learn where and how advertising can have the most impact in your channel mix.
  3. Methods to improve lead quality and volume. Find out how to overcome these common challenges.
  4. Creative best practices. Uncover the secrets behind compelling B2B ad creative that converts.

And more! We hope you learn a thing or two.

Meet our presenters

Meet our presenter

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

© 2023 Right Side Up