This event has already taken place!

We'll be attending Advertising Week in New York and we have a few great panel discussions lined up!
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Can you build your own MMM?‍

With everyday professionals using Claude Code, Codex, and the like to build customized apps for one, we set out to answer the question: Instead of buying off-the-shelf managed service products that lock you into service contracts and tie you into one system, is it possible to build an MMM by yourself?

Date: Monday, October 5 at 11:20 am

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Let's Make a Rights Deal: A Framework for Extending Podcast Ads Off Platform

Every publisher calls it something different: usage rights, extension rights, whitelisting, content licensing. That inconsistency is quietly slowing down deals between brands and podcast talent trying to move ad reads onto Instagram, TikTok, YouTube Shorts, and owned channels. Both sides end up negotiating rights deal by deal, with no shared vocabulary and no repeatable process. In this panel, Right Side Up brings both sides together to align on terminology, walk through the mechanics of a rights negotiation in real time, and leave with a usable framework to scale these deals without starting from scratch every time.

Date: Tuesday, October 6 at 11:20 am‍

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Exhausting Ad Loads: Why There's No Progress on Too Many Ads

Podcast ad loads keep rising even though everyone in the ecosystem can already predict what happens next: audiences tune out, pricing doesn't improve, and the medium starts to look outdated the moment a better option shows up. Right Side Up brings industry-leading brands and publisher sales executives on stage to answer the question buyers keep asking privately: how far does profit get to push before something breaks?

Date: Tuesday, October 6 at 3:20 pm

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If you're interested in meeting up while we're in New York, let us know via the form on this page. Hope to see you there!