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May 28, 2026
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8am-5pm ET
New York, NY
Storm King Summit 2026
Meet with the Right Side Up team in NYC during Storm King Summit!
We'll be attending Storm King Summit in NYC this May, which brings together 100+ marketing leaders for an anti-conference conference experience with no keynotes, panels, or expo halls. We'll be leading a roundtable and a masterclass at the event:
From Gaps to Growth: Unlocking Affiliate’s Strategic Power
Affiliate marketing has rapidly evolved from coupon codes to become a core pillar of modern growth strategy for both B2B and B2C brands. As buyer behavior changes, journeys grow more complex, and partner ecosystems expand, forward-thinking marketers are leveraging affiliates to unlock new audiences, drive scalable acquisition, boost AI visibility, and amplify trust at every stage of the funnel. Join this interactive roundtable for an honest, tactical conversation about what modern affiliate programs really look like—from structuring partnerships and innovating on commission models, to tracking value in multi-touch sales cycles and building a program that goes beyond the basics. After a brief kickoff, we’ll open the discussion for you to share your challenges, swap tactics, and learn from your peers. Whether you’re refining an existing program or building one from scratch, you’ll leave with actionable strategies and a fresh perspective on where affiliate fits in today’s growth playbook. This session will be hosted by Amy Scanlon, GM of our affiliate practice.
Building High-Performance Marketing Teams in the Age of AI
AI is reshaping how marketing work gets done, but most teams are still built for a pre-AI world. Leaders are navigating new questions around role design, hiring profiles, executive expectations, and how to balance in-house talent, agencies, and emerging tools. This session will explore how high-performing marketing teams are evolving, what roles and skill sets matter most today, and how to cut through the noise to make faster, better hiring decisions. We will discuss practical frameworks for structuring teams, identifying adaptable talent, and avoiding common hiring traps that slow teams down. Marc Okeon, GM of our FTE recruiting practice, will be leading this masterclass.
If you're interested in meeting up while we're in NYC, let us know via the form on this page. And if you're interested in attending the Summit, please reach out to the folks at Storm King Consulting for more information. Hope to see you there!

Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.









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