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June 4, 2025

5:30-7:30pm ET

New York, NY

How AI is Impacting B2B Ad Strategies and Tactics

Learn how AI is powering today’s digital B2B ads in our panel at NY Tech Week.

Join us for an insightful panel discussion on how AI is powering today’s digital advertising across many platforms—from Google and LinkedIn to more niche B2B ad platforms. You’ll learn practical strategies to adapt to these changes, optimize your campaigns, and stay ahead of the competition.

The panel discussion will address:

☑️ AI’s role in digital advertising
☑️ Key AI-powered tools for B2B marketers
☑️ How to leverage AI for better targeting and segmentation
☑️ Best practices for integrating AI into your campaign strategies to achieve measurable results

Whether you’re just starting to explore AI or looking to take your current campaigns to the next level, this event will equip you with the knowledge and tactics to thrive in the AI-powered future of B2B marketing.

Stick around after the panel to connect with peers, exchange insights, and enjoy drinks and appetizers at our happy hour.

Your Speakers:
🔈 Kevin Lord Barry, Co-Founder, Right Percent
🔈 Jacob Orbach-Smith, Growth Marketing Lead,Headway
🔈 Ahmad Sahli, Performance Marketing, Gusto

Who should attend?
B2B marketers, advertising professionals, growth marketing leaders, and anyone looking to gain a competitive edge in today’s AI-driven landscape.

This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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