June 3, 2025
6:00-8:00pm ET
New York, NY
Harnessing AI to Craft Winning B2C Marketing Campaigns
Join us at NY Tech Week for a panel discussion on AI in B2C marketing.
Join us for an exclusive panel discussion where we’ll dive into the transformative power of artificial intelligence in B2C marketing, showcasing how top growth marketers leverage cutting-edge AI tools to optimize strategies, enhance personalization, and boost ROI.
The panel discussion will explore how AI can help you:
☑️ Craft targeted messaging for your paid campaigns that captures attention and delivers measurable results
☑️ Unlock the power of personalization in your campaigns to drive explosive growth
☑️ Create operational efficiencies, freeing up time to focus on the tasks that matter most
Stick around after the panel to connect with peers, exchange insights, and enjoy drinks and appetizers at our happy hour.
Your Speakers:
🔈 Katie Freiberg, Investor Operating Partner, Right Side Up
🔈 Oskar Serrander, Co-Founder, Wondercraft
🔈 Kassy Edwards, Sr. Director of Retention & Marketing, Public Rec & Kafene
🔈Vincent Mario Chiclacos, Director of Acquisition & Advocacy, The Farmer's Dog
🔈 Mark Fiske, Operating Partner - Marketing & Digital Transformation, GenAI Co-Lead, H.I.G. Capital
Who should attend? Performance marketers, growth leaders, and strategic thinkers navigating the new AI-powered marketing world.
This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com.
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
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