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November 10, 2026

10:00AM—10:45AM PT

A Right Side Up Event

Building with AI: AI Growth & Marketing Show & Tell

Go behind the scenes of three AI workflows that marketing leaders have built and put to the test in this webinar brought to you by the experts who have helped scale 1,400+ of the world's fastest-growing brands, including:

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

There’s a lot of abstract AI advice for marketers out there, and it can be hard to tell which workflows hold up in day-to-day work. Marketers are now building their own AI systems for many things, including partner research, content, and static ad creative development. We’ve enlisted three marketing leaders to show you their most impactful workflows. You'll walk away understanding how to:

  • Scan search results and AI answers your buyers see to find review sites, roundups, and creators worth pitching to boost your brand’s AEO/GEO visibility.
  • Build an operating system that turns one piece of pillar content into many platform-specific pieces. 
  • Build a workflow that generates static ad creative, from concept to finished assets.

Plus, we’ll leave some time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Ziyu Wang

Director of Strategic Operations, AI Strategy, and Enablement,

Right Side Up

Ziyu Wang is Director of Strategic Operations, AI Strategy & Enablement at Right Side Up, where she drives the company's AI strategy, from internal adoption and tooling infrastructure to building out AI services for clients. Internally, she's grown RSU's daily active AI usage to over 80%, and built workflows that have generated over $1.5M in operational and tooling savings. She currently leads RSU's AI Services offering, working directly with companies to identify where AI creates real value in their marketing operations and matching them with AI experts who can help build the systems and workflows that make it operational. Before RSU, Zi held growth and marketing roles at Uber, Wealthfront, and Step.

Alvin Ding

Principal,

Rise Growth Marketing

Alvin Ding has spent about 15 years in growth marketing. He started in-house in Silicon Valley, on the growth teams at Upwork and Airbnb. For the last six years he's run Rise Growth Marketing with clients across AI software, marketplaces, and consumer brands like Shinesty, Sudowrite, Vital Proteins, and NZXT. His work covers most of the growth stack: paid search and paid social, creative strategy and production, email and lifecycle, customer research, and measurement.

Hanna Huffman

Growth Operating Partner,

MultiplAI Growth

Hanna is the Founder of MultiplAI Growth, a growth consultancy that partners with founders and CMOs to build AI-native marketing teams through agent development, marketing systems, and hands-on training. A certified content engineer specializing in content- and community-led growth, she brings experience working with brands including Verizon, American Express, UnitedHealth Group, and Found Health. Through her newsletter, Marketer in the Loop, she shares an inside look at running an agent-powered marketing operation—what she’s testing, what’s working, and what breaks along the way.

Nicole Lehmann-Haupt

Growth Marketing Director,

NAC Worldwide, LLC

Nicole Lehmann-Haupt is a Fractional Director of Growth Marketing and runs NAC Worldwide, a small consultancy for consumer and subscription brands. She has led growth at agencies and in-house, building teams, owning P&Ls and reporting to boards. These days she builds AI tools for the research side of affiliate and partnership marketing. She recently wrote about fractional leadership for Fast Company, and she lives in Northern California.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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