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September 23, 2026

10:00AM - 10:45AM PT

A Right Side Up Webinar

Building with AI: From AI Curious to AI Operational Marketing Teams

Most marketing teams have access to AI tools, yet few are getting real results. The difference often comes down to what surrounds the tools: your data infrastructure, decision rights, workflows, and team fluency. Learn how in this webinar brought to you by the experts who have helped scale 1,400+ of the world's fastest-growing brands, including:

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

• What "AI Operational" actually means for a marketing team and why tool access alone falls short

• The five pillars that determine AI readiness: leadership, data infrastructure, team fluency, guardrails, and proof

• Common gaps that hold marketing teams back from moving beyond AI experimentation

• How Right Side Up approaches AI enablement with high-growth marketing teams

Meet our presenters

Meet our presenter

Ziyu Wang

Director of Strategic Operations, AI Strategy & Enablement

Right Side Up

Ziyu Wang is Director of Strategic Operations, AI Strategy & Enablement at Right Side Up, where she drives the company's AI strategy, from internal adoption and tooling infrastructure to building out AI services for clients. Internally, she's grown RSU's daily active AI usage to over 80%, and built workflows that have generated over $1.5M in operational and tooling savings. She currently leads RSU's AI Services offering, working directly with companies to identify where AI creates real value in their marketing operations and matching them with AI experts who can help build the systems and workflows that make it operational. Before RSU, Zi held growth and marketing roles at Uber, Wealthfront, and Step.

Jack Atlasov

Director of Agentic Commerce,

Right Side Up

Jack Atlasov is Director of Agentic Commerce at Right Side Up and an AI-native operator, growth marketer, builder, and educator who turns frontier AI into highly capable agentic systems and workflows for brands, investors, founders, and technology providers. Over 12+ years and two exits, he's led and been part of teams that have collectively generated over $170M in profitable growth across Amazon, Walmart, Target, TikTok Shop, and DTC. He’s also a member of the Agentic Retail Media Council, an independent working group responsible for setting standards for evaluating agentic AI performance and capabilities across the retail & paid media industry.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Right side up logo

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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