Diversification 201: 5 Ways to Diversify Your Marketing Channel Mix

October 16, 2024

11:00AM—12:00PM PT

A Right Side Up Event

Diversification 201: 5 Ways to Diversify Your Marketing Channel Mix

Discover which channels are best for diversifying your marketing mix and driving growth in this virtual event brought to you by the team that has helped scale 1,000+ of the fastest growing brands, including:

Register now

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

We’re sitting down with marketing leaders at Right Side Up to get their insights on the different options for channel diversification, including podcast advertising, Amazon, affiliate partnerships, LinkedIn ads, and TikTok. We’ll be digging into these five channels to give you a sense of what you should consider exploring to diversify your marketing mix and generate incremental revenue growth.

You’ll learn:

How to evaluate product/channel fit
The prerequisites for success in each channel
What kinds of budgets and testing timelines you’ll need for each channel
The technology, resources, and team you should have in place to run a strong test
Top tips for setting yourself up for success
How to measure performance

Additional Right Side Up speakers:

Amy Scanlon, GM, Affiliate Marketing Practice
Jon Ward, Growth Marketing Consultant
Kevin Lord Barry, GM, Right Percent
Krystina Rubino, GM, Offline
Tom Kluis, GM, Amazon and Ecommerce Marketplaces

Meet our presenters

Meet our presenter

Katie Freiberg

Investor Operating Partner

Right Side Up

Katie Freiberg is a growth marketer with over 12 years of experience leading teams and building best-in-class marketing strategies. Most recently, she was an operating partner at TSG Consumer where she advised their portfolio of D2C companies, including well known brands like Corepower Yoga, Backcountry, VICI Collection, and Rough Country. Prior to that her experience included ThirdLove, MachineZone, Thumbtack, One Kings Lane, and more. In her free time, you can find her playing ice hockey or working on a woodworking project.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

Redirection...

Oops! Something went wrong while submitting the form.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.