[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Most growth teams have experimented with AI, but few have turned their prompts and prototypes into something the team can reliably reuse. The bigger opportunity is operating leverage: increasing capacity, accelerating learning, and scaling what your best marketers know through reusable AI skills.

In this 45-minute session, Right Side Up’s Jack Atlasov, Director of Agentic Commerce, will show how marketers can build repeatable skills from instructions, context, tools, and feedback. You’ll see practical examples, common failure points, and an underlying pattern you can use to build your own. You’ll learn:

• What separates a useful prompt from a skill your team can reliably reuse
• How context, tools, and feedback loops combine into the skill to build skills
• Why context alignment matters, and how an “interview-me” skill can gather the right information before AI begins a task
• How to codify subjective judgment through skills that capture your team’s taste, content standards, or brand perspective
• What goes into a “skill-creator” skill, and why building one can make you better at working with AI
• Where structured inputs, iteration, and human judgment fit, and what keeps promising skills from working reliably

This session is for growth-minded marketers asking: “How do we make AI useful, reliable, and repeatable across the team?”

We’ll leave time at the end for Q&A. See you there!