Branded Podcasts vs. Podcast Advertising: What’s Right for Your Brand?
Podcasts aren’t just one of the most consumed mediums in the world; they are one of the only ways that brands can still build authentic audience connections. But, as you explore the channel, you might ask yourself: Should we advertise on podcasts or launch one ourselves? This guide, created with Quill, covers everything you need to know to make your decision, from industry insights to cost breakdowns to real-world success metrics.
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You’ll get a side-by-side look at the two most impactful approaches to podcast marketing: branded podcasts and podcast ads. The guides cover:
Ready to pick the best path for your podcast adventure? Fill out the form to get your free guide.
Meet our authors
Meet our author
Lindsay Piper Shaw
Director, Offline Marketing Practice
Right Side Up
Lindsay Piper Shaw is a senior marketing consultant at Right Side Up, where she partners with innovative brands on in-house marketing initiatives, including podcast and other offline channels. Prior to joining Right Side Up, Lindsay scaled podcast campaigns for brands like quip, Lyft, and Texture, and she has also worked with McDonald’s, Honda, ampm, and Tempur-Sealy, among others. She is passionate about the podcast space as a growth driver, and especially loves educating newcomers in the channel. In her free time she listens to podcasts and makes a podcast called Murder We Wrote (she really can’t get enough podcasts).
Tianna Marinucci
Marketing Manager
Quill Inc and CoHost
Tianna Marinucci is a content marketing specialist who helps brands tell their stories and connect with audiences. She’s worked across industries from interior design to podcasting, combining creativity with data-driven strategy. A world traveler who’s visited over 60 countries and worked in three, Tianna brings a global perspective and curiosity to her work.
Alison Osborne
VP of Marketing
Quill Inc and CoHost
A passionate storyteller, Ali has worked with various B2C and B2B brands in their marketing and sales departments, placing a focus on data-driven growth. Ali’s been listed as one of Campaign Canada’s 30 Under 30 professionals and has had her work featured in notable publications including MarketingProfs, Better Marketing, SpiceWorks, Notable Life, and Glory Media.
Who is Right Side Up?
Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.
Who is Quill?
Quill is an award-winning podcast production agency that specializes in branded content and podcast marketing services for leading corporate brands.
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