Privacy Policy for Right Side Up

Last Updated April 17, 2025

At Right Side Up, accessible from https://rightsideup.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Right Side Up and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at security@rightsideup.co.

1. Our Site

We use the rightsideup.com site to describe our company and services, offer ways to contact us, download whitepapers, register for events, and read growth marketing blogs.

2. Information We Collect

We collect the following types of information.
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2.1 Information You Provide to Us
- Name, email address, company, and other contact details
- Any information you submit via forms, surveys, or customer support

2.2 Information We Collect Automatically
- IP address, browser type, and device information
- Cookies and tracking technologies to improve user experience
- Pages viewed, time spent on our website, and interaction with content

2.3 Information from Third Parties
- Social media interactions
- Marketing and advertising partners

3. Use of Information

3.1 Personalization and user experience
Right Side Up uses your personal data to fulfill your requests for information, process your requests to participate in virtual events, personalize content that you view or receive on our website, evaluate and improve our services, distribute email newsletters and alerts to you, recruit and evaluate job applicants, and analyze the site’s performance and functioning. In some situations, the collection of personal data may be required for the operation of the site, or we may use it in the course of our business activities, including in connection with some client services, for example, to provide certain services or products. We may combine and/or analyze personal data to evaluate and offer content and services most relevant to you. We may keep any of your personal data on file and use it to contact you.

3.2 Third-party tools
We may combine the personal information we collect from you with personalization from other sources, such as third party providers of business information and publicly available sources. This may include physical mail addresses, job titles, email addresses, phone numbers, IP addresses, and social media profiles. This helps us to update and improve our records, identify new customers, create more personalized advertising, suggest products and services that may interest you, deliver personalized communications and promote events. The collection of your Personal Data by these other third party providers is governed by the provider’s privacy policy.

3.3 Marketing & Advertising
We use the information you provide to Right Side Up to market our services. For example, we use your email to send information or RSU content to you which we think may be of interest to you. You may opt out of receiving this promotional content by following the instructions contained in each communication that we send to you or by contacting us at security@rightsideup.co. If you unsubscribe from our marketing lists, we will continue to contact you regarding administrative matters, and to respond to your requests.

We use cookies and other identifiers to track website activity for a number of purposes, including paid advertising, remarketing audiences, and to help us improve our website experience. We use tools such as Google Analytics 4, Google Tag Manager, Google Ads and other ad platforms for advertising purposes. You may opt out of Google Analytics tracking at any time.

3.4 Log Files
Right Side Up follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and it’s a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

4. Your Data Rights

4.1 Accessing or Removing Your Data on Our Systems
You may request a copy of all of your personal data in our databases and systems by emailing security@rightsideup.co. We will respond with a copy of any and all of your personal data on our systems within 30 days. You may also request that we delete all of your personal data in our databases and systems by emailing security@rightsideup.co. We will respond and delete your personal data on our systems within 30 days.

4.2 Unsubscribe/Opt-Out
You may unsubscribe from our marketing communications at any time by clicking the unsubscribe link at the bottom of a Right Side Up marketing email or by emailing us at security@rightsideup.co.

5. Data Sharing

We do not share your personal data with anyone outside of Right Side Up, other than our vendors, which help us operate our business and provide our services. However, in certain cases, we may share information with external partners based on specific activities.

5.1 Marketing partners
In some instances, we may share your contact information with our co-marketing partners. For example, when you register for a co-hosted webinar, we may share your registration details with our co-hosts or event partners. Additionally, if you download co-authored gated content, such as whitepapers or guides, we may share that download information with relevant partners.

5.2 Court orders and subpoenas
Right Side Up may be required to respond to subpoenas, court orders or be asked to respond to legitimate requests for your personal information from law enforcement or government agencies.In such situations, we will release your information to these organizations as we reasonably believe appropriate for us to comply with the law and to prevent against fraud. Right Side Up will not provide you with these requests for information made by law enforcement or government agencies.

5.3 Mergers, acquisitions, and reorganizations
We may also transfer the information we hold in the event we sell or transfer all or a portion of our business or assets (such as in connection with a merger, acquisition, reorganization, dissolution or liquidation) or take steps in anticipation of such a transaction.

6. Online Privacy Policy Only

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or we collected on Right Side Up. This policy is not applicable to any information collected offline or via channels other than this website.

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

7. Consent

By using our website, you hereby consent to our Privacy Policy. If you have any questions, reach out to us at: security@rightsideup.co.