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Invested in growth—just like you

Strong businesses are built by strong operators. When you partner with Right Side Up to support your portfolio companies, you’re investing in best-in-class growth experts to solidify and scale high-growth businesses.

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How we can help your portfolio

Due diligence audits

Don’t go in blind. Get a thorough understanding of your investment’s marketing program—from SEO to attribution modeling to LTV and CAC—and the foundation of a post-investment growth playbook.

Platform team augmentation

We can augment or act as your platform team to help your portfolio companies hit the next stage—providing specialized growth programs, webinars, advisor calls and office hours, interview guides and panels, and access to fractional marketers.

Ready-to-go teams

After you invest, we hit the ground running. Whether our stakeholder is a new CMO in a VC-backed startup or a PE buy-out firm, we make sure you place the right focused marketing bets and prove out your thesis fast.