Welcome to 
the Third Way

Learn why Reddit is a core component of any affiliate strategy in 2025—plus tips for scaling through subreddits, creators, and GEO.

Traditional metrics can be misleading. Discover how incrementality testing reveals the true impact of your marketing—and how to get started.

Lapsed or churned customers are often an overlooked gold mine. Learn from Nate Okonwko, co-founder and CEO of Remarkable AI, how AI-powered winback campaigns can drive major ROI.

Podcasting is a $7B industry. Learn which brands are likely to succeed with podcast ads, how to test them, and how to measure results.

Get to know how Kealin juggles wanderlust, family, and her role as a self-described “marketing matchmaker” on RSU's project strategy team.

Growth vs. efficiency: Learn how your priority shapes whether CAC should be a goal or a constraint (and ultimately how to set your target).

B2B marketers must go beyond lead generation and actively support Sales in closing more deals. Discover how Marketing can play a critical role in boosting close rates.

Data from Varos can help TikTok advertisers understand account-specific vs. industry-wide trends.

Advertising on Google? This CPM data from Varos can help you understand account-specific vs. industry-wide trends.

Are the Meta/Facebook CPMs you're seeing account-specific or industry-wide trends? This data from Varos can help.

Every marketing leader needs to understand the key levers that impact CAC. Discover the nuanced relationship between CAC and growth to shape a smarter advertising strategy for your brand.

There is often confusion around which metrics marketing teams should be optimizing to. Our guide on CAC and ROAS will help you drive clarity and alignment—ultimately enabling media optimization.

Podcast advertising is more than a trend; it’s transforming how brands engage with audiences. Here’s how smart publishers are balancing growing subscription models and their biggest revenue generator—ads—to maximize revenue and continue growing the medium.

Amanda Brief, Right Side Up's Senior Event Marketing Manager, is this month's Talent Spotlight. Read about her background in scaling marketing programs, as well as how she balances a love for live music, outdoor adventures, and international travel.

We're heading to Chicago for Evolutions by Podcast Movement 2025! Join us for two panels where we'll cover smarter strategies for better branded ads and tactics for unlocking higher LTV on your podcast ads.

Growth leaders share their top 2025 marketing trends and areas of focus for this year, highlighting how they plan to leverage AI, first-party data, and retention strategies to drive success.

Marc Okeon recently joined Right Side Up to continue growing and fine-tuning Right Side Up's full-time recruiting efforts. He's a former marketing executive-turned-recruiter, and his unique experience has already brought so much to the broader team.

Unlock the power of behavioral segmentation with actionable strategies to optimize customer engagement, boost ROI, and future-proof your marketing.

Discover how to build a marketing budget that is rooted in data, including different forecasting models, strategic budgeting frameworks, and methods for securing buy-in and ongoing trust from finance and leadership teams.

Podcast advertising continues to thrive as a dynamic marketing channel. As targeting challenges emerge in other digital platforms, innovative strategies in podcast advertising will be essential for marketers to stay ahead in 2025.

Discover how to rethink your marketing funnel in 2025 with strategies tailored to your company’s growth stage. Learn the key focuses for early-stage startups, high growth businesses, and mature organizations.

Learn why integrating brand and performance marketing drives measurable results and builds long-term equity, discovering tips for synergy within your greater strategy.

B2B marketers are feeling optimistic about ad spend, but outdated strategies could hold you back from measurable growth. Discover how to optimize key channels and embrace new trends to drive results in 2025.

Learn the hires you'll want to make in 2025—whether as FTEs, freelancers, or agencies—to optimize your marketing team structure for maximum growth.

Meet Matt Wynne, Right Side Up’s newest Principal Consultant. While brand new to our internal team, Matt has been a long-time consultant in our talent collective and has worked with many Right Side Up clients over the years.

Explore how to balance monetization with audience experience so podcast advertising can remain effective by preserving the very thing that make it unique and authentic in the first place.

Learn how DTC brands can optimize Customer Lifetime Value (CLTV) through personalized marketing, retention strategies, and data-driven decisions at every growth stage.

Drive diverse traffic, cut down on acquisition costs, and boost your organic rankings with affiliate marketing for Amazon Sellers.

Real-world data sourced from Varos reveals Q4 and Q5 advertising trends for CPMs and spend across Meta, Google, and TikTok.

Boost your Amazon sales this holiday season! Learn how to optimize your inventory, listings, ads, and promotions for maximum success.

Get to know Jennifer Lee, Founder of JL Premier Consulting. Recently winning a HoneyBook Breakthrough Grant, she's reinvesting in her business to expand.

Learn how to build a modern marketing team using a resourcing strategy structured with a hybrid of full-time employees, agencies, and freelance marketers.

Learn how to leverage Reddit conversation ads to engage with highly-targeted audiences, drive cost-effective traffic, and boost your SEO efforts.

Get to know Megan Fenner, Head of Product at Right Side Up. She leads the product vision, strategy, and roadmap for the company’s client and talent experience.

Experts from Right Side Up and Superfiliate explore the evolution of affiliate marketing and share influencer partnership insights to drive sustainable growth.

Learn why brands need an omnichannel strategy to create a seamless customer journey, boost loyalty, and drive sales.

Get to know Cory Verschueren, Head of Performance Creative at Right Side Up. He leads Studio RSU, guiding clients with strategy-based creative services.

Learn why and how to leverage server-to-server tracking to prepare for a cookieless future.

Get to know Blake Lehmans, Finance Manager at Right Side Up. As a member of the Finance team, Blake acts with integrity to support the organization and its clients.

Here are the steps to build a successful B2B referral program that generates leads and fuels business growth.

Calculating customer acquisition cost (CAC)? Take a closer look at working and fully loaded CAC—improved methods to calculate costs and make informed decisions.

Improving your SEO strategy starts with analyzing organic search traffic and keyword performance—here’s how to get started.

Find out what growth marketing leaders say about embracing a data-driven culture with insights on building a mindset around analytics to inform decision-making.

Get to know Katie Freiberg, Investor Operating Partner at Right Side Up. She leads the investor business, advising private equity and venture capital firms and their portfolio companies.

Growth marketers looking to expand skill sets—here are the best growth marketing books to add to your reading list.

Discover how to navigate brand suitability to protect your brand from podcast drift and earn a high return on podcast advertisements.

Learn what success looks like for influencer marketing campaigns, whether you're focused on brand awareness or conversions.

Get to know Avery Ivey, Client Engagement Manager at RSU. As a member of the Client Engagement team, Avery manages client relationships and operations.

Struggling to get your company noticed on LinkedIn? Here’s a step-by-step guide outlining a winning strategy for organic growth, from impressions to followers.

Here are the steps to build a thought leadership program, starting with identifying internal thought leaders and ending with creating content.

Learn what media mix modeling is, how MMM is used in marketing, and the benefits and challenges all marketers need to know.

Everything you need to know to understand the current B2B landscape, which channels to utilize, paid ads strategy, and creative best practices.

Learn how to build PPC portfolios and ads that drive incremental growth for your brand.

See what top performance marketers are doing to stand out—and succeed—in today's ever-changing digital landscape.

Learn the key components of creating high-conversion landing pages for your marketing campaigns and ads.

An 8-step process to launching a strategic, integrated marketing campaign.

Find out what we've learned from analyzing $3M in recent podcast ad creative.

Meet Olivia Bibb in our latest talent spotlight! Olivia is a growth strategist at Right Side Up.

Join us at Evolutions by Podcast Movement 2024! We'll be participating in two panel discussions.

Meet Lauren Starnes in our latest talent spotlight! Lauren is the head of client engagement at Right Side Up.

See how to maximize the impact of LinkedIn Live events as part of your channel strategy.

Ready to experiment with affiliates? First, see how you stack up against these 8 prerequisites for launching a successful program.

Learn how to avoid the eight most common mistakes when hiring growth marketers.

Acing your first growth marketing hire is vital to your startup's success. Use this guide to overcome common challenges and make an A+ hire.

Learn how to integrate paid search into your growth strategy and tease out the truth in your metrics despite recent changes.

Follow this guide to learn how to leverage Amazon Creators to drive brand awareness, gather reviews, and boost revenue for your business.

Meet Tom Kluis in our latest talent spotlight! Tom is the general manager of our Amazon and ecommerce marketplace practice.

Six seasoned marketing leaders provide their top advice for navigating your first 100 days as a new leader at a new company.

Learn everything you need to know about Amazon's new seller affiliate program, including how to launch and scale your program.

Learn how a bottom-up brand strategy can help you move faster and start testing earlier to create a brand that's true to your company.

Meet Grant Durando in our latest talent spotlight! Grant is a director in our offline marketing practice.

Learn how to craft an SMS marketing strategy that uses consumer behavior trends and shifts in the lifecycle ecosystem to drive growth.

Learn how fintech influencers can bridge the gap between complex financial concepts and consumers while driving connections to your brand.

Learn how an effective pricing and packaging strategy can drive sales and unlock the full potential of your business's growth trajectory.

Meet Justin Gorrell in our latest talent spotlight! Justin is a principal at Right Side Up where he manages the Teams offering.

Content briefs are invaluable for writers. Learn how to create an effective content brief (+ download an easy template to get started!)

Learn how to use today's chatbots to personalize the customer experience and drive conversions for your brand.

Webinars are a great demand gen tool for B2B marketers. Here's everything you need to know about planning and running an A+ webinar.

Acquiring new customers is key for early stage B2C or D2C brands. Learn the step-by-step process for planning, launching, and scaling a paid ad strategy.

A successful email nurture program can enhance customer engagement and conversion rates. Learn how to get started.

A B2B content marketing strategy for every stage of the funnel will help you generate brand awareness, nurture leads, and drive sales.

Are you running B2B brand ads? Avoid common mistakes and adopt these targeting and measurement best practices to ensure success.

Meet Sam Lederman in our latest talent spotlight! Sam is a growth marketer on our project strategy team.

What is the role of AI in marketing? Survey says: Most marketers are using AI tools. See the 4 trends we uncovered, including the favorite tool.

Trying to rank higher in Amazon search? Learn how to use ads to help improve your organic search position.

Marketing trends are hard to ignore. Here's advice on when (and how) to approach trends without impacting your stable, ongoing efforts.

Learn how lifecycle marketers can contribute to company success outside of CRM and traditional growth channels.

Discover how influencer marketing campaigns can help brands reach a wider audience and build meaningful connections with potential customers.

Learn how to use LinkedIn ads for account-based marketing campaigns that convert prospects into customers by addressing their distinct needs.

Meet Fred Hadra in our latest talent spotlight! Fred is a growth marketing consultant in our offline practice.

Learn how to give great creative feedback that builds creative partnerships and produces the work you want to drive your brand's growth.

No matter how targeted your product is, influencer marketing can be an effective marketing tool to connect with your niche audience.

What does the future hold for third-party verification in podcasting? Industry experts discuss what they're anticipating in this panel.

If you're asking yourself how podcasting will weather economic uncertainty, you're not alone. But we're here to say the sky isn't falling.

Got questions about how podcast ads can help supercharge your company's growth? Our experts have the answers, tips, and tricks you need.

Our experts share their best tips and tricks on how to scale your business through paid ads for marketing to enterprise customers.

Are LinkedIn ads right for your business? We answer your questions to help you determine whether you're ready to dive into this platform.

Is creating a podcast the right move for your brand? Maybe. The key is knowing which type of podcast is best.

Check out these tactics to learn how to increase conversion rates in B2B marketing and see sustained growth for your business.

Learn how to establish an effective creative process that delivers results.

Learn how to establish an effective creative process that delivers results.

Learn about the tools you need for an outbound lead generation strategy that optimizes spend, business outcomes, and marketing operations.

Learn how incorporating survey research into your content marketing strategy can advance business goals and set you apart from the crowd.

Are you using the Amazon Search Query Report? You should be—it provides invaluable data on your customers' shopping behavior. Get the scoop!

Despite the questionable macroeconomic outlook, now is a great time to invest in podcast advertising, especially for customer acquisition.

Our experts share their insights on what it takes to launch, sustain, and grow your business as a freelance marketing consultant.

Learn how a strong affiliate marketing strategy can supercharge your business, bolster brand awareness, and drive incremental revenue.

Join us at Podcast Movement Evolutions 2023 for discussions on podcast ads during times of economic uncertainty and 3rd party verification.

Learn how providing exceptional podcast advertising service to brands can help drive exponential growth in the offline industry.

Learn how to create an effective lifecycle marketing program that will help you convert free trial users to customers.

What does 2023 have in store for podcast ads? Our offline leadership team shares their thoughts.

Meet Leah Jakaitis, a freelance growth and marketing science consultant, in our latest talent spotlight.

Explore the methodologies, tools, and common pitfalls of attribution at different stages of maturity and scale.

Learn how to build a comprehensive inventory of performance ad creative that you can use to drive your marketing results.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Alex Dooley, part of the Right Percent team.

This guide digs into mobile channel diversification to drive incremental user growth through DSPs and ad networks.

Learn how to establish the brand safety guidelines needed to avoid (or successfully navigate) controversy in podcast and YouTube advertising.

How do you run a lean marketing budget and grow your startup? It starts with knowing your numbers and understanding your customers.

Learn about platform trends and current best practices to use TikTok ads to drive customer acquisition in this deep dive.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Caroline Culbertson, part of the offline team.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Alexander Parker, creative lead at Right Side Up.

Learn the top strategies and tactics for making data driven decisions to help you successfully launch a product on Amazon.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Elliott Bath, part of the project strategy team.

In this Talent Spotlight, which profiles our FTEs and marketing consultants, meet Daniel Kadvany, a freelance product and growth marketer.

Right Side Up’s Lindsay Piper Shaw will be at Podcast Movement 2022 with tips on what to do if a show running your ads gets into a scandal.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Lindsay King, part of the project strategy team.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Alley Shinder, an RSU consultant specializing in user acquisition.

As the rush to programmatic buying in podcast ads speeds up, what can we learn from the similar history of digital advertising?

Read about the changes we're seeing in the podcast attribution landscape and learn how they could impact your success in the channel.

Improving your average order value can be a game changer for increasing revenue, profitability, and lifetime revenue.

In this Talent Spotlight, which profiles our FTEs and growth marketing consultants, meet Taylor Bittle, part of the Amazon advertising team.

Ad quality—and the congruence between your target audience, ad experience, and landing pages—is key for driving media efficiency at scale.

Learn how to make a business case for new marketing technology to get buy-in for the tools you need.

In this installment of our Talent Spotlight Series, meet Caleb Faulk, a member of the project strategy team.

Learn how to use B2B advertising data from ad platform and CRM/database sources to drive ROI.

Learn how greater transparency in podcast ad buying can help buyers and publishers work toward a more efficient advertising ecosystem.

In this installment of our Talent Spotlight Series, meet Kyra Serio, a member of the project strategy team.

Learn how to navigate taxes as an independent contractor or freelancer with this webinar recap.

In this installment of our Talent Spotlight Series, meet Matt Branigan, a member of the client engagement team.

Learn what type of branded content marketing is right for your company and where you should fall on the brand publishing spectrum.

Right Side Up is leading two sessions at Podcast Movement Evolutions 2022! Join us in-person or virtually.

In this installment of our Talent Spotlight Series, meet Lissa Regets, a member of the project strategy team.

Learn how to get benefits as a freelancer and set a rate that covers health insurance, retirement savings, and time off.

Knowing how to onboard clients the right way can help you avoid missteps and create a successful engagement for both you and your client.

Follow these LinkedIn ads best practices to target ideal B2B customers and maximize the performance of your ad campaigns.

Learn how to use survey-based attribution methodology to measure success in your offline marketing campaigns.

In this installment of our Talent Spotlight Series, meet Liz Wehden, a member of the client engagement team.

Learn how to use effective podcast ad measurement, attribution, and analysis to drive results and scale your campaigns.

Right Side Up has partnered with Catch, an all-in-one benefits solution, to offer health insurance, tax management, and retirement savings.

Wondering whether you should form an LLC? We've got you covered with expert advice on business entity options.

Learn podcast ad copy creative best practices and follow our pre-launch checklist.

Watch a panel discussion on leveraging podcast marketing featuring Right Side Up’s Head of Offline Marketing, Krystina Rubino.

Learn how a holistic approach, along with Google's AI features, can help you optimize paid search and improve your SEM strategy.

Learn how to hire the right growth marketing team as your company matures.

How to craft email marketing copy that converts for ecommerce, B2C, and B2B audiences.

Learn media planning and buying tactics for your podcast advertising campaign.

In this installment of our Talent Spotlight Series, meet Kyle Sherin, a member of the project strategy team.

In this installment of our Talent Spotlight Series, meet Faisal Al-Khalidi, a member of the project strategy team.

In this installment of our Talent Spotlight Series, meet Jason Woods, a member of the project strategy team.

Follow these tips to get your underperforming or fatigued affiliate program back on track.

An overview of what you need to consider before you start planning your first podcast ad campaign.

In addition to nailing customer acquisition, it's important to have a great onboarding & activation strategy. Here's how email can help.

We share our expert insights in this guide to growth marketing to help you develop a growth strategy and quickly scale your business.

Learn to craft a killer influencer marketing strategy and the top reasons to work creators into your marketing channel mix.

Learn the Facebook ad creative best practices that will drive results for your B2B or B2C brand.

Right Side Up is leading two sessions at Podcast Movement 2021! Join us virtually.

The key to making email work in D2C healthcare environments is to keep it personal, relevant, ethical, and convenient.

Learn about the challenges and successes of podcast ad measurement and media planning.

Thinking about making the switch from FTE to freelancing? Here's some inspiration from Right Side Up consultants.

Everything you need to know about TikTok as a performance marketing channel.

Michelle Lisowski has honed her B2B marketing skills at Google, Kabbage, and now Uber. Here's what she's learned.

Learn how to develop and execute a content-driven SEO strategy to help drive sustainable business growth.

No matter how effective your acquisition efforts are, you'll need to succeed at customer retention in order to scale.

So you want to crack Snapchat ads. Learn about the emergence of Snap as a DR channel, creative best practices & more.

Learn how to build a community MVP, the best tools for launching & managing your community, and KPIs to measure ROI.

If we want podcasting to scale beyond its current & projected ad revenue heights, we must solve this problem.

Online communities have become serious business in 2020. But does starting one make sense for your brand?

Right Side Up is leading several sessions at Podcast Movement Virtual! Here's what's in store.

Podcast ads require more time to see results than digitally native advertisers are used to.

What's on tap this fall: affiliate program reboots, scaling Snapchat ad campaigns, and building a foundation for long-term growth with SEO & content.

Ready to expand beyond Facebook & paid search? Learn the pros & cons, how to prioritize which channels to test & more.

If you’re looking to grow your ecommerce business with Amazon, this guide contains everything you need to know.

Pros & cons, how to know if/when your business is ready, tips for success, pitfalls to avoid & more.

From account structure to optimization, here's what's working for B2C Facebook ads today.

A guide to succeeding with your B2B Facebook ads in 2020: creative, funnel optimization, and more.

Whether you're interested in Facebook ads, podcasts ads, Amazon, or channel diversification, we've got you covered.

An argument for broader influencer marketing KPIs beyond likes and direct revenue.

COVID-19 has shifted many goalposts. But how should it impact your channel diversification strategy? Let's explore.

Taxes as an 1099 contractor can be complex, which is why we sat down with Harrison Accounting Group, Inc. to cover everything you need to know.

Independent contractor? Here's everything you need to know about the CARES Act and Paycheck Protection Program.

Can I write off my phone plan? How do I write off my home office space? We dug into freelance tax deduction FAQs with accountants.

This decision-making framework will help you determine what type of marketing hire your business needs.

A few working from home tips from Right Side Up to help you adjust if you’re new to remote work.

How can you get podcast hosts to sound natural and be enthusiastic about your product? What about an ad read drives sales?

Podcast advertisers usually work with an agency or try to launch the channel in-house. There's a better way.

"What if there was a growth consultancy that could have helped me when I was a startup founder?" Tyler Elliston shares why he started RSU.

Of the various channels available to growth marketers, podcast is among the most misunderstood.

Selling on Amazon, specifically 3P, has become an increasingly important component of the D2C playbook.

If you're a B2B founder trying to scale your business, here are our growth strategy recommendations.