Right side up logo

Offline

The New Podcast Attribution Landscape

Published

July 6, 2022

Updated

October 17, 2023

Right Side Up’s Director of Offline Practice, Grant Durando, recently led a panel on the changing nature of today’s podcast attribution landscape at the 2022 Podcast Movement Evolutions conference. 

As the offline advertising industry matures, podcast attribution companies are eager to capitalize on the brimming interest and advertisers are eager to prove that the channel performs. Given recent mergers and acquisitions in the audio attribution space, we discussed the possible needs for true third party attribution, impression verification, and what else has to happen to continue accelerating performance advertisers’ success in podcast advertising. Toward the end of Grant’s panel, we also discuss “Platforming”—or the full stack evolution of the big podcast players like Amazon, SiriusXM, Spotify, and others.

Do you want to take your podcast advertising efforts to the next level? Right Side Up’s offline team can help you develop and test a strategy, and get you on the path to scaling. Reach us at growth@rightsideup.co to get started.

Grant Durando is a growth marketing leader, currently consulting on podcast and offline advertising at Right Side Up. He has helped some of the largest podcast campaigns start, scale, and optimize their offline growth campaigns; with many going on to be household names because of their ubiquitous podcast presence. After working with 60+ brands in offline growth marketing, he knows what it takes to efficiently dominate emerging media landscapes, and actively works with brands, ad tech, and media companies to push nascent spaces to their limits.

Jes Parker is a writer and content marketer with experience creating B2B and consumer-facing assets that build brands and make complex concepts more human. She has worked with companies and nonprofits like Highstead Foundation, Trust for Public Land, Harvard University, the Museum of the City of New York, and Times Square Alliance to craft accessible and engaging content strategies.

Let's talk growth

Get in touch

Let's talk growth

Get in touch

Let's talk growth

Get in touch