The New Podcast Attribution Landscape
July 6, 2022
October 17, 2023
Right Side Up’s Director of Offline Practice, Grant Durando, recently led a panel on the changing nature of today’s podcast attribution landscape at the 2022 Podcast Movement Evolutions conference.
As the offline advertising industry matures, podcast attribution companies are eager to capitalize on the brimming interest and advertisers are eager to prove that the channel performs. Given recent mergers and acquisitions in the audio attribution space, we discussed the possible needs for true third party attribution, impression verification, and what else has to happen to continue accelerating performance advertisers’ success in podcast advertising. Toward the end of Grant’s panel, we also discuss “Platforming”—or the full stack evolution of the big podcast players like Amazon, SiriusXM, Spotify, and others.