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Buyers are asking AI engines for recommendations before they reach your website. That’s where brand visibility is being won—and lost. Our generative engine optimization (GEO) experts make sure you get cited, surfaced, and selected by turning AI visibility into awareness, trust, and conversions.
As AI engines reshape how people search and make decisions, brands need a new kind of visibility. Our GEO experts combine strategy, content, third-party syndication, and technical precision to influence how engines understand and present your business.
Access A+ GEO talent
Work with proven experts in GEO strategy, technical implementation, content, and third-party syndication. They’ve led the way in how top brands show up across generative search, combining experience with the precision that defines A+ talent.
Own your AI narrative
Shape how LLMs describe your brand. Our GEO experts audit how AI currently interprets your business, then refine and syndicate content so engines talk about you the way you would.
Build a competitive edge
Get recommended before your competitors. As buyers rely on ChatGPT, Gemini, and Perplexity for answers, our GEO experts help you show up more often—and more accurately—where it matters most.
Drive measurable outcomes
From visibility tracking to citation analysis, our experts build programs that deliver results now. We help you turn increased presence in AI-generated answers into awareness, trust, and conversions.


GEO strategy development
LLM brand audits
Citation and visibility analysis
Prompt research and testing
Content gap analysis
GEO content development
Technical SEO for AI
Third-party syndication
Community strategy on Reddit, Quora, and others
Tool selection and setup
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Don’t take our word for it
Don’t take our word for it
Don’t take our word for it
“The flexibility that we’ve been able to get with RSU has been hugely impactful for our team. We have been able to get high quality specialized talent within a few days to fill gaps. We not only have been able to find talent for short term needs but also longer term talent that have really become a part of our team.”
“They have a strong network of marketers who can plug into an existing business operation very quickly. As I'm building out my marketing org at Yelp, I need specific expertise and I often can't wait for FTEs, and Right Side Up fills that need really well.”
“They are able to find and vet highly talented digital performance marketers. Their ability to probe upfront to assess talent and the flexible model of offering hourly work with the option to hire offers us the ability to scale and hire rapidly. There are a lot of skilled workers in the Bay area but understanding where they can fit in and true area expertise is hard to do in a basic interview setting, especially if youʼre starting from scratch. Right Side Up knows how to get to the best.”
“They can support individual channel marketing needs across all levels of seniority and sophistication, as well as a full-fledged interim VP of Marketing needs.”

Meet some of our GEO talent
Meet some of our GEO talent
Meet some of our GEO talent

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GEO success is measured through visibility, citations, and content representation across AI engines. Early improvements can appear within weeks as LLMs refresh and cite new content, while long-term programs compound visibility, trust, and conversions over time.
Right Side Up works with proven Generative Engine Optimization experts—marketers who’ve been there, done that, and have already helped brands influence how AI engines describe and recommend them. Through our flexible, fractional model, companies can hire top GEO talent in days, not months. Whether you need a technical GEO/SEO expert, a content strategist, someone to help with third-party syndication, or a marketer with the analytical chops to measure GEO success, Right Side Up can help.
A GEO program should include strategy, technical implementation, content development, and third-party syndication. Our experts audit how LLMs currently represent your brand, identify opportunities, and refine your digital footprint to influence AI-driven results.
Buyers are already asking AI for recommendations before they ever reach your website. The brands that act now will control how engines describe them, and win trust while competitors scramble to catch up.
Generative Engine Optimization (GEO), sometimes known as Answer Engine Optimization (AEO), is the process of improving how AI engines like ChatGPT, Gemini, and Perplexity understand, describe, and recommend your brand. Unlike SEO, which optimizes for search rankings, GEO focuses on shaping how large language models (LLMs) cite and surface your business in AI-generated answers.
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