Right Side Up’s Test Kitchen: Smarter Strategies Through Experimentation

Your marketing strategy is about to get a Michelin star (or three).

Right Side Up’s Test Kitchen is opening soon—and we’ve got piping-hot content for you.

This summer, during a can’t-miss three-day webinar series, we’re letting you steal some of our top-secret recipes on experimentation.

We’ll prepare a variety of fresh topics for you, from how to build an experimentation-first culture to a deep dive on advanced testing frameworks.

You’ll also get a taste of how top marketers are spicing up their strategies by evaluating and testing new channels.

Don’t miss this umami experience—served with a generous portion of insights and a side of fun giveaways. We still have tables open for now, so please join us and spread the word to any friends or colleagues who would be interested! See what's on the full menu below.

Building an Experimentation-First Marketing Culture Webinar

In this webinar, Chelsea Cramer, Marketing Analytics Manager at Credit Karma, and Marc Okeon, GM of Full-Time Recruitment at Right Side Up, joined senior growth marketing consultants Danny Lannon and Ben Zettler to discuss why traditional attribution falls short, and provide strategies for building an experimentation-first marketing culture that drives real growth. The live session covered how to:

• Identify where traditional measurement falls short. Understand why outdated attribution models struggle to capture the full customer journey in a privacy-first, multi-channel world, and why clinging to them limits your ability to learn, adapt, and grow.
• Shift from tool-chasing to culture-building. Learn why dashboards alone can’t solve attribution anxiety, and how lasting change starts by implementing the right mindset.‍
• Get buy-in and address common objections. Find out how to overcome common concerns from stakeholders and leaders when building an experimentation culture.‍
• Unlock credibility, trust, and smarter investment through experimentation. See how a test-and-learn approach earns cross-functional buy-in, clarifies channel ROI, and fuels compounding growth.‍
• Define what really counts as an experiment. Ensure every test is impactful.

This webinar took place on Tuesday, August 12. View it on demand here →

Winning by Testing: Proven Frameworks for Today’s Top Marketers

Are you ready to take your testing frameworks to the next level? In this webinar, Pranav Piyush, CEO of Paramark, and Katie Freiberg, Investor Operating Partner at Right Side Up, unveiled a practical playbook to help you run and scale marketing experiments quickly and efficiently. The live session covered how to:

• Determine a testing hypothesis and kick off your first experiment with confidence and clarity
• Choose the right success metrics for each experiment
• Advance to statistical models like media mix modeling
• Avoid common testing pitfalls
• Know precisely when to layer in incremental lift tests for even more accurate insights

This webinar took place on Wednesday, August 13. View here →

Evaluating and Prioritizing Marketing Channels for Experimentation

With more marketing channels to choose from than ever before, how do you know where to invest your time and budget? In this panel discussion with Grant Durando, Director of Offline, Right Side Up, Nikki Jackson, Head of Demand Generation, Gusto, Alexandra Bacchus, Director, Paid Marketing, Bilt Rewards, and Stephanie Robbins, Director of Affiliate Services, Right Side Up, you’ll learn how to assess potential channels based on your business goals, audience behavior—and available resources, and how to run smart, scalable experiments that inform your long-term strategy. We also covered:

• The key criteria for evaluating new marketing channels
• How to balance risk and reward in channel testing
• Common pitfalls to avoid when launching channel experiments
• Real-world examples of successful (and unsuccessful) channel bets
• Tools and frameworks to help prioritize with confidence

‍This webinar took place on Thursday, August 14. View here →