Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Lindsay Piper Shaw is a marketing leader with over a decade of experience helping brands harness offline channel growth. She has guided hundreds of millions in media spend across podcasts, streaming, and offline campaigns, blending creativity with disciplined, data-driven strategy. Throughout her career, Lindsay has partnered with a wide range of companies—from high-growth disruptors like Lyft, Calm, and quip to household names including McDonald’s and P&G—to deliver measurable performance and long-term brand impact. Her work is defined by a commitment to building campaigns that resonate with audiences while driving business outcomes at scale. As Director of the Offline Practice at Right Side Up, Lindsay leads with both strategic vision and operational excellence, equipping teams and clients to explore what’s next in offline marketing with clarity and confidence.

Michael Kaminsky is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.