Evaluating and Prioritizing Marketing Channels for Experimentation Webinar

August 14, 2025

Available On Demand

A Right Side Up Webinar

Evaluating and Prioritizing Marketing Channels for Experimentation Webinar

Uncover the most effective marketing channels for experimentation and growth. Get actionable tips from performance marketers in this virtual event brought to you by the team that has helped scale 1,400 of the fastest growing brands, including:

Register now

https://www.rightsideup.com/recordings/evaluating-prioritizing-marketing-channels-experimentation

PAST

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

With more marketing channels to choose from than ever before, knowing where to invest your time and budget is critical. Should you invest more in paid social? Influencer partnerships? Maybe offline channels like podcast advertising? Without a thoughtful strategy for evaluating these channels, experimentation can quickly become inefficient and expensive.

Join us for a hands-on webinar that will equip you with a clear, actionable framework for choosing the right channels to test next. You'll learn how to assess potential channels based on your business goals, audience behavior—and available resources, and how to run smart, scalable experiments that inform your long-term strategy.

You’ll learn:

How to take what you've learned about building an experimentation mindset and testing frameworks and apply them to affiliate marketing, podcast advertising, and paid social
How to balance risk and reward in channel testing
Common pitfalls to avoid when launching channel experiments
Real-world examples of successful (and unsuccessful) channel bets
Tools and frameworks to help prioritize with confidence

Meet our presenters

Meet our presenter

Grant Durando

Director, Offline Practice

Right Side Up

Grant is a podcast industry and growth marketing leader with over 10 years of experience standing up and scaling growth marketing campaigns in podcasts, audio and video. He’s worked on some of the largest accounts in the history of podcast ads, such as ZipRecruiter, DoorDash, Calm, Robinhood and hundreds more. He’s a Director of the Offline Practice at Right Side Up, where he helps brands start, scale, or optimize their podcast advertising campaigns with an in-house approach. He’s also been an advisor with Podscribe for over two years.

Nikki Jackson

Head of Demand Generation

Gusto

Nikki Jackson is a growth marketing leader with over 15 years of experience driving customer acquisition and revenue growth across diverse industries. As Head of Demand Generation at Gusto, she builds world-class, omni-channel strategies that accelerate growth and empower small business owners to succeed.

Stephanie Robbins

Director, Affiliate Services

Right Side Up

Stephanie Robbins is an affiliate marketing leader with over 20 years of experience driving performance-based growth for both brands. As Director of Affiliate Services at Right Side Up, she oversees a team of affiliate managers and leads strategy across a portfolio of high-growth clients. Known for building sustainable, incremental programs, Stephanie specializes in affiliate partner recruitment, influencer integration, and channel optimization. She has worked with leading consumer and wellness brands such as Culturelle, AZO, Estroven, Mill, and Just Food for Dogs.

Alexandra Bacchus

Director, Paid Marketing

Bilt Rewards

Alexandra has worked in partnerships for over 9 years and is currently the Director of Growth Marketing at Bilt, a payment and rewards platform for your home and neighborhood. She leads multi-channel acquisition across affiliate partnerships, podcast advertising, CTV, direct mail, out-of-home, and more.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

Redirection...

Oops! Something went wrong while submitting the form.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.