Winning by Testing: Proven Frameworks for Today’s Top Marketers Webinar

August 13, 2025

11:00AM—12:00PM PT

This webinar is brought to you by Right Side Up and Paramark

Winning by Testing: Proven Frameworks for Today’s Top Marketers Webinar

Once you’ve laid the groundwork for an experimentation-first culture, it’s go time. In this deep-dive webinar led by Pranav Piyush, CEO of Paramark, and Katie Freiberg, Investor Operating Partner at Right Side Up, we’ll unveil a practical playbook to help you run and scale marketing experiments quickly and efficiently. This virtual event is brought to you by the team that has helped scale 1,400 of the fastest growing brands, including:

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[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Join us for a deep dive into the testing frameworks that today’s top marketers use to outpace the competition. Whether you’re launching your very first experiment or leveling up to advanced statistical methods, this session will teach you how to run marketing tests with the precision of a Michelin chef and turn fresh insights into measurable growth.

The live session will cover how to:

Determine a testing hypothesis and kick off your first experiment with confidence and clarity
Choose the right success metrics for each experiment
Advance to statistical models like media mix modeling
Avoid common testing pitfalls
Know precisely when to layer in incremental lift tests for even more accurate insights

Plus we’ll save time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Katie Freiberg

Investor Operating Partner

Right Side Up

Katie Freiberg is a growth marketer with over 12 years of experience leading teams and building best-in-class marketing strategies. Most recently, she was an operating partner at TSG Consumer where she advised their portfolio of D2C companies, including well known brands like Corepower Yoga, Backcountry, VICI Collection, and Rough Country. Prior to that her experience included ThirdLove, MachineZone, Thumbtack, One Kings Lane, and more. In her free time, you can find her playing ice hockey or working on a woodworking project.

Pranav Piyush

CEO

Paramark

Pranav Piyush is a growth and marketing leader with experience at companies like PayPal, Dropbox, Adobe, and BILL. Pranav is convinced that CMOs deserve better measurement solutions and is dedicating the next 15 years to this mission!

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Who is Paramark?

Founded in 2022 by Pranav Piyush and Pete Belknap, Paramark has developed a data-driven platform powered by generative AI that quantifies the incremental impact of ad campaigns across multiple marketing channels. Using AI-powered tools, Paramark’s platform forecasts how changes in ad spending across channels—such as TV, email, and social media—affect sales. It integrates campaign data, marketing mix modeling, and incrementality testing to provide a comprehensive view of ROI.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Who is Paramark?

Founded in 2022 by Pranav Piyush and Pete Belknap, Paramark has developed a data-driven platform powered by generative AI that quantifies the incremental impact of ad campaigns across multiple marketing channels. Using AI-powered tools, Paramark’s platform forecasts how changes in ad spending across channels—such as TV, email, and social media—affect sales. It integrates campaign data, marketing mix modeling, and incrementality testing to provide a comprehensive view of ROI.