Building an Experimentation-First Marketing Culture Webinar

August 12, 2025

11:00AM—12:00PM PT

A Right Side Up Webinar

Building an Experimentation-First Marketing Culture Webinar

Many marketers are still guided by outdated measurement models, yet those systems rarely deliver the clarity or confidence teams need today. The real competitive edge comes from building a test-and-learn culture that produces credible insights and unlocks smarter growth. Learn how to evolve from attribution anxiety to experimentation excellence in this virtual event brought to you by the team that has helped scale 1,400+ of the the fastest growing brands, including:

Register now

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Join us for an insightful discussion on how to redefine your marketing organization’s approach to testing and measurement. You’ll learn why traditional attribution methods leave modern marketers guessing, how to build an experimentation culture, how to gain executive buy-in, and what constitutes an actionable experiment.

The live session will cover how to:

Identify where traditional measurement falls short. Understand why outdated attribution models struggle to capture the full customer journey in a privacy-first, multi-channel world, and why clinging to them limits your ability to learn, adapt, and grow.
Shift from tool-chasing to culture-building. Learn why dashboards alone can’t solve attribution anxiety, and how lasting change starts by implementing the right mindset.‍
Get buy-in and address common objections. Find out how to overcome common concerns from stakeholders and leaders when building an experimentation culture.‍
‍Unlock credibility, trust, and smarter investment through experimentation. See how a test-and-learn approach earns cross-functional buy-in, clarifies channel ROI, and fuels compounding growth.‍
Define what really counts as an experiment. Ensure every test is impactful.

Plus we’ll save time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Marc Okeon

GM, Full-Time Recruitment

Right Side Up

Marc Okeon is a seasoned marketing executive and retained search recruiter, specializing in placing top marketing, product, and data leaders at high-growth startups. Currently the GM of Full-Time Recruitment at Right Side Up, Marc draws on 20+ years of experience spanning growth strategy, brand development, and talent acquisition. Prior to his work in executive search, he led marketing organizations at companies like National Debt Relief, Craftsy, and eBags.com where he scaled teams and drove measurable business impact. Marc is passionate about helping startups build high-performing teams that unlock long-term growth.

Chelsea Cramer

Marketing Analytics,

Credit Karma

Chelsea started her career as a marketing assistant and fell in love with Google Analytics before focusing on analytics full time. She's worked across ad agencies, early/late stage startups, and tech companies analyzing offline, digital, and social channels. Currently at Credit Karma, she specializes in solving complex attribution challenges and equipping marketers with actionable insights to optimize the full user journey. When she's not crunching numbers, you can find her walking her dog around Brooklyn or trying to find the best caesar salad in NYC.

Danny Lannon

Senior Growth Consultant

Right Side Up

Danny Lannon is a transformational marketing executive with nearly two decades of experience scaling brands like Stripe, Live Nation, Goodcall, Bored Panda, and MoxieLash. He’s driven $60M+ in ARR through creative experimentation, AI-powered workflows, and data-led growth across ecommerce, SaaS, and publishing. Currently, Danny leads growth and revenue across 20+ private equity-backed brands, transforming marketing into a high-impact engine of scale.

Ben Zettler

Founder

Zettler Digital

Ben Zettler is a growth marketing consultant and the founder of Zettler Digital, where he partners with businesses to enhance performance marketing, customer retention, and website performance. He was an early adopter of Shopify, having founded the brand Brooktide Sunglasses in 2013 (acquired) and led digital marketing and ecommerce operations for Steiner Sports, the leading producer of authentic hand-signed collectibles for over 5 years. Previously, Ben was the assistant director of baseball operations at his alma mater, the University of Maryland. He lives in New Jersey with his wife and children.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

Redirection...

Oops! Something went wrong while submitting the form.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.