Right Side Up Talent Spotlight: Amy Morales

The Right Side Up Talent Spotlight series highlights the incredible talent within our team, from full-time employees to growth marketing consultants in our collective. This month, we’re excited to introduce Amy Morales, our standout Senior Growth Manager.

Amy Morales, our latest talent spotlight, took the long way—literally—to the marketing world.

A simultaneous career change and cross-country move brought Amy to Right Side Up, where she is now thriving as a Senior Growth Manager on our Offline Marketing team.

Read on to learn more about how she moved from Brooklyn to LA with only ambition for a plan, her predictions on the future of podcast advertising, and her 25-pound “guard dog” Gemma.

Where do you call home and what is your work environment like?

Home is Los Angeles, though I was born and raised in Brooklyn (that part is important). Life looks a little different these days because I’ve got a family of my own now, so chaos is just part of the deal. But luckily, my daughter’s now in school, so I can focus during the day from the home office which comes with a 25lb security dog, Gemma, who can usually be found napping beside me, until the big bad delivery man arrives.

Tell us a little more about your role and time at Right Side Up.

I’m a Senior Growth Manager on the Offline Marketing team, and I’ve been with Right Side Up for five years. My role is all about helping brands scale through performance-driven offline channels.

Could you dive into your professional background and any achievements you’re proud of or notable brands you’ve worked with?

I’ve had a bit of an unorthodox path into marketing, but it’s one I’m really proud of. 

I started my career at Viacom, where I spent over six years in Global Business Services (financial operations). While it was a great learning experience, I knew pretty quickly it wasn’t where my passion was. So I did what any totally rational person would do: I picked a date two months out, quit my job, and moved from New York to Los Angeles. 

I landed in LA with no real plan and a lot of faith that things would work out. Eventually I landed my first role in podcast advertising, starting from the bottom and learning everything I could about the space. That’s also where I met the people who championed me, supported me, and ultimately became the people I now have the pleasure of working alongside at Right Side Up. 

Since then, I’ve had the opportunity to work with some incredible brands and teams. The work we’ve done with companies like Rocket Money, Hims, Home Chef, and many others has been especially meaningful. Seeing brands scale through channels we helped pioneer is something I’ll always be proud of. Looking back, my career has really been about taking chances and trusting my instincts.

Give us your take on growth marketing today: What excites you, how have things changed since you got started, and where do you think it’s headed?

What excites me is that just when you think you’ve figured it out, it evolves again. When I first started in podcast advertising, the space was still pretty nascent. 

Podcasts were this interesting niche medium that people were curious about but didn’t fully understand. Most shows were audio-only, audiences were passionate but smaller, and brands were still figuring out how it all worked. 

Fast forward to today, and the ecosystem has exploded. Now we’re talking about video-dominant podcasts, audio-to-TV pipelines, shows influencing elections, and podcasts becoming mainstream cultural drivers. 

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The number of brands investing in the space has grown dramatically, and we’re finally seeing digital-style attribution and measurement applied to traditionally offline channels. On top of that, the rise of AI, better measurement tools, and cross-platform creators is changing how we think about growth entirely. 

The future of growth marketing, in my opinion, is about blurring the lines between channels. The most successful teams won’t think “offline vs. digital” when it comes to strategy; instead they’ll focus on where attention actually lives and how to measure it effectively. 

What has the structure/flexibility of Right Side Up’s model allowed you to do outside of work?

One thing I really appreciate about RSU is that there’s a genuine understanding that we’re people first and employees second. 

There’s a lot of trust in the team to do great work without needing constant oversight. So yes, I may or may not occasionally be spotted at the nail salon on a Friday morning—because sometimes that’s the only time I can go. And guess what? My boss knows. 

That flexibility also means I’m able to travel back to New York to spend time with my East Coast family, which is really important to me. Being able to maintain those connections while building a career and family in LA is something I don’t take for granted. 

What did you want to be when you grew up? 

A teacher. Shout out to my younger brother and stuffed animals for being the best students. 

What’s a TV show, podcast, book, video game, recipe, etc. that you’re loving right now? 

Currently enjoying Paradise and hate-watching Love Is Blind. But my all-time favorite show is Friends. I’m a comfort creature. It’s like background music to me at this point.

What’s your favorite place you’ve traveled to? Why? 

I’m so lucky to have traveled to some really amazing places. Some of my faves for different reasons are Australia (study abroad with my best friends), Bali (with 15 of my closest friends), Italy (honeymoon), Todos Santos, MX (so quaint and off the beaten path).