The Benefits of Working With Right Side Up (and What Sets Us Apart)

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TL;DR: The benefits of working with Right Side Up

• Access vetted, senior marketing talent across all major channels, including growth strategy, paid search, SEO/GEO, affiliate, and much more
• Flexible engagement models: fractional marketers, full-service teams, or full-time hiring support
• Work with experienced marketers directly, not account managers—better strategy, execution, and results
• Move faster than traditional hiring, with talent recommendations in days and onboarding in weeks—not months
• Scale marketing support up or down based on your needs, with no long-term contracts and the option to hire talent full-time

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At Right Side Up, we pride ourselves on helping brands reach their growth goals by connecting them with experienced, vetted marketing talent, whether it’s a single fractional expert or a fully built team to lead strategy and execution.

Of course, we’re not the only solution out there: There is no shortage of companies that can help you get marketing support today, whether it’s fractional talent, FTEs, or a full-service team. The hard part is choosing the right one.

In this article, we’ll elaborate on the key benefits of working with Right Side Up, as well as how we differ from other marketing solutions. 

The benefits of working with Right Side Up

In short, the benefits of working with Right Side Up include access to vetted senior marketing talent, flexible engagement models, and hands-on strategic partnership—going beyond what traditional fractional agencies typically offer.

What is Right Side Up? 

If this is your first time hearing about us or you’re not quite sure what we do, your first question might not even be “Wait… Who are you again?”

Hi. We’re Right Side Up. Nice to meet you. 👋

Some say we’re an agency, others a fractional talent platform. Neither are quite true: We are a strategic partner that helps ambitious brands achieve their growth goals by connecting them with top-rated marketers.

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Related article

Learn more about who we are by reading our deep-dive articles on how Right Side Up works and what services we offer.

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Benefit 1: We offer A+ talent across myriad marketing disciplines 

There are a lot of criteria to consider when evaluating talent platforms and marketing partners. The biggest non-negotiable? The talent itself—bar none. 

Right Side Up only works with top-shelf marketing talent that has passed our multi-step vetting process, where they were graded (by real humans) on things like functional expertise, communication skills, and industry experience.

Skill diversity is also a point of emphasis for us. Collectively, our talent covers all facets of marketing, including (but not limited to):

• Growth and marketing strategy
• Paid search
• SEO and GEO
• B2B ads
• Affiliate marketing
• Offline marketing (e.g., podcast, radio, and TV)
• Ecommerce marketplaces

Benefit 2: Fractional talent, FTE recruitment, agency teams—we offer it all

One-size-fits-all is rarely ideal. Instead of forcing you into a single model that may or may not scale with your needs, Right Side Up offers multiple ways to get marketing support. 

Through our multiple engagement models, we are able to offer you the support you need based on your goals, team structure, and growth stage—whether it’s a few hours a week of paid social support or a full team to build and run your affiliate program.

Right Side Up’s three engagement models

• Fractional talent: Our collective of pre-vetted senior marketers cover whatever channel(s) you need for however many hours a week you need.
• Full-service agency teams: These teams deploy strategic marketers to implement best-in-class playbooks, tailored to each client’s stage, industry, and goals. 
• Full-time recruitment: In some cases, the best solution for your team might actually be a new full-time hire. If so, we can source, vet, and match candidates for you.

Benefit 3: We’re marketers too

Some agencies will stick you with account managers who don’t understand all the nuances of the marketing gig. This can cause miscommunications, frustrations, and ultimately subpar results. 

But we’ve been in your shoes, and speak your language: Virtually everyone in a client-facing role at Right Side Up is a marketer, too. That means the people you’ll be working with directly have a deep knowledge of channels, growth strategy, measurement, and all the good stuff that makes for a fantastic marketing partner.

More specifically, you’ll get:

• Clearer communication and no translation gaps (we know all the marketing acronyms, too)
• More informed strategic recommendations
• Fast alignment on goals, KPIs, and execution, both short- and long-term

This collective expertise allows us to act as a true strategic partner, not just a talent or execution provider.

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Meet our project strategists

Learn more about Kealin and John, two directors on our Project Strategy team who bring both the marketing chops and collaborative mindset.

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Benefit 4: We’re fast and flexible

Fast access to talent

Our process timeline ultimately varies based on role complexity and scope, and we never prioritize speed over results.

That being said, thanks to our experience and efficient intake, our turnaround times are usually quick:

• We can often recommend an individual or a team as quickly as two days after an intro call.
• We can usually have talent fully in place within two weeks. 

Compared to traditional recruiting processes, which can take 8+ weeks, we’re consistently faster.

Flexible engagement that scales with you

As mentioned earlier, our multiple engagement models means we offer a truly tailored solution, whether you need a couple hours a week or a full team to back you. With this also comes a lot of flexibility: 

• We can scale hours and resources up and down as needed. 
• We don’t lock you into a long-term contract.
• In many cases, we can even help you hire one of our freelancers full-time (provided there’s mutual interest, of course).

Benefit 5: We can work with any type of brand

Thanks to our flexible engagement models and broad range of talent, we can support companies of any size, growth stage, or industry.

Growth stages we support

• Early stage companies establishing their marketing function
• High-growth brands looking to scale channels or personnel
• Enterprise organizations filling gaps or testing new initiatives

Industries we support

Right Side Up has experience supporting companies across a wide range of industries, including:

• B2B SaaS (e.g., Uber, Robinhood, Rocket Money, DoorDash, Yelp)
• Ecommerce and marketplaces, including extensive experience scaling brands on Amazon
• CPG brands  (e.g., Sun Bum, Darigold, and Kodiak Cakes)
• Health and fitness companies

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Related case studies

Learn how we helped Homebase scale its affiliate program or how we partnered with Fabric by Gerber Life to turn podcast advertising into one of their core channels.

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When do companies choose Right Side Up? 

We’ve had clients come to us for every marketing reason under the sun, but here are some of the most common use cases:

• Holiday or seasonal campaigns that require extra hands
• Temporary hiring gaps that need to be filled (e.g., parental leave)
• Plateaued growth and the desire to test new channels like affiliate marketing, podcast advertising, or GEO
• Rapid growth and the need to quickly scale tried-and-true channels like paid search or paid social 
• Updating or rebuilding marketing strategy as part of next year’s planning

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Ready to experience the benefits of working with Right Side Up?

Whether you’re looking for fractional marketing support, a full team, or help hiring your next full-time marketer, we can connect you with vetted talent tailored to your needs. If you’re not sure what you need, we can help you figure that out too! Reach out today to get matched with the right talent for your goals.

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