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Most marketing teams are ready to move faster with AI. The missing piece is a senior marketing operator who knows where AI can actually help and how to make it stick. That’s where we shine—Right Side Up consultants build the roadmap and the workflows to get you there. Whether you need strategic guidance, a proven AI playbook, or both, our experts can help.
An AI-native senior marketing practitioner embeds with your team to assess your tools, workflows, and data to pinpoint where AI can actually move the needle.
Evaluate
Your consultant will build a prioritized roadmap for what to tackle first, based on your goals, tools, and team.
Build
From there, your consultant brings the roadmap to life, adapting proven playbooks or building custom workflows.
Train and scale
Once workflows are built, your consultant trains your team to run them, turning one-off wins into repeatable systems across your org.
Anyone can promise AI results. Right Side Up brings senior marketing operators with deep AI fluency, proven workflows shaped in real marketing environments, and a hands-on approach to building what’s actually worth using. The result: a clear plan, practical adoption, and a team equipped to keep moving.
Marketers who build
Our consultants are senior operators across paid, lifecycle, analytics, creative, and content who know how real marketing teams operate and how AI can make that work faster, smarter, or easier to scale.
Built around your unique org
Every engagement starts with understanding your team, stack, and AI readiness. What we build from there is specific to how you work, not a generic framework.
A path from strategy to implementation
Whether you need a roadmap, a proven playbook, or a custom workflow, we help you move from priorities to working systems.
Backed by real-world experience
Our practitioners have already built and run AI workflows in real marketing environments, so their guidance is grounded in what works.
Upskilling that sticks
Every engagement is designed to leave your team better equipped. We build, train, and provide ongoing support if needed.
Research, frameworks, and workflows informed by the AI-native marketers doing the work.
Don’t take our word for it
Don’t take our word for it
Don’t take our word for it
"Right Side Up has been a high-impact partner, bringing strong strategic clarity to our AEO/GEO efforts and helping shape our 2026 strategy. They have also played a key role in mentoring our team and educating cross-functional partners, with clear impact on performance."
“They are able to find and vet highly talented digital performance marketers. Their ability to probe upfront to assess talent and the flexible model of offering hourly work with the option to hire offers us the ability to scale and hire rapidly. There are a lot of skilled workers in the Bay area but understanding where they can fit in and true area expertise is hard to do in a basic interview setting, especially if youʼre starting from scratch. Right Side Up knows how to get to the best.”
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“The flexibility that we’ve been able to get with RSU has been hugely impactful for our team. We have been able to get high quality specialized talent within a few days to fill gaps. We not only have been able to find talent for short term needs but also longer term talent that have really become a part of our team.”
“Our RSU partner has been leading the charge in building our AEO roadmap and executing with our team. We built end-to-end agentic workflows in Claude that identify content gaps, publish content, and build citations, reducing our time to publish substantially. We have also increased our visibility directly within LLMs by focusing on prompt trends and aligning and launching new content that agents can easily consume.”
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Tell us where you are with AI today, and we’ll help you figure out what to build next.
That’s exactly what our AI Advisory services are for. A senior marketing practitioner will assess your tools, workflows, data, team capacity, and current AI usage, then help prioritize where AI marketing workflows can create the most leverage. From there, we can help build what’s next, whether that means tailoring a proven AI playbook or creating something custom for your team.
Every engagement is tailored to your team, but most include a current-state assessment of your marketing workflows, tools, and AI usage, followed by prioritized recommendations, build vs. buy guidance, quick-win opportunities, training considerations, and a practical roadmap for implementation. From there, we can help deploy proven AI playbooks or build custom AI marketing workflows based on your priorities.
An AI playbook is a proven AI marketing workflow that uses AI tools to complete a specific marketing task with clear inputs, defined outputs, and minimal manual effort once it’s set up. Built by senior marketing practitioners, each AI playbook solves a specific use case, like reporting, research, creative analysis, or content production. Every AI playbook has been built and tested in a real marketing environment, then tailored to fit your team’s tools, data, and ways of working.
Most AI playbooks can be up and running within 2-4 weeks. Timelines depend on the complexity of the workflow and your existing tech stack, but because AI playbooks have already been built and tested in real marketing environments, implementation is typically much faster than starting from scratch. If your needs require a custom AI marketing workflow, we'll scope the timeline with you before work begins.
You'll work with a senior Right Side Up marketing practitioner with deep AI fluency and hands-on experience building AI marketing workflows. They'll learn your stack, tailor the AI playbook to fit how your team already works, and implement it alongside your team. Every practitioner is vetted through a structured AI assessment, so you're not getting someone who's simply familiar with AI tools; you're getting someone who has real experience building and deploying AI workflows in marketing.
Yes. AI playbooks are proven starting points, not the full limit of what we can build. If you have a specific problem in mind, we can scope a custom AI marketing workflow around your team’s goals, tools, data, and ways of working.
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