Right Side Up Talent Spotlight: Matt Branigan
March 24, 2022
August 23, 2022
The Right Side Up Talent Spotlight series profiles some of our full-time employees and growth marketing consultants. We chatted with them to learn about their incredible professional experiences, expert marketing insights, and how they’re balancing work and life.
Matt Branigan | Client Engagement
Matt Branigan is a growth marketer, entrepreneur, advisor, running coach, and musician with a background executing across a variety of digital marketing channels and managing B2C growth teams. He's been responsible for developing, launching, and scaling programs for brands like Daily Harvest, quip, and SpoonfulOne. He is part of the client engagement team at Right Side Up (RSU).
Tell us about what you do at Right Side Up.
I recently joined the crew a few weeks ago as a senior manager on the client engagement team.
When I found out about this opportunity it really spoke to me. I’ve always enjoyed talking to people, working through strategy, and being in an outgoing role. I like that I get to work with clients to make sure they have a good experience with RSU, while also using my experience-based knowledge to help them find efficiencies and unlock opportunities within their growth strategy. I understand the challenges our clients face because I’ve been on their side of the table.
It’s nice to be around such a smart group of people working at the forefront of the industry and I’m excited to expand my scope of understanding beyond my previous experience in B2C, in areas like B2B and offline.
What were you doing before Right Side Up?
Over the past eight years I’ve helped B2C brands launch, grow, and scale. My journey in the marketing world started after joining a small growth marketing consultancy based in Brooklyn. As part of a dedicated growth team for early-stage startups, like Daily Harvest and quip, I was responsible for developing go-to-market strategies and driving acquisition via Facebook, SEM, partnerships, and cross-channel CRM. We were a small team so I had to learn to adapt, flex between execution and strategy, and learn new skills on the fly.
My most recent in-house experience was working with a company called SpoonfulOne, which develops food allergy prevention products for kids. The products work by exposing babies and young children to small amounts of commonly allergenic foods to help them build a tolerance and avoid serious allergies later in life. I joined that company pre-launch, so I got to experience building everything from the ground up. I came in as a generalist on the growth team and grew into managing our digital business during my time there.
What excites you about the future of growth marketing?
The thing I find most interesting is that growth marketing is always changing. Businesses are constantly finding new channels and experiences to connect with customers and establish relationships. Digital tools have reduced the barrier to entry, making it easier for solo entrepreneurs or small teams to get off the ground quickly and test into strategies, even with constrained budgets.
One area that I'm really interested in at the moment is conversational marketing and how brands can use tools like SMS, DMs, and chat (beyond promotions and customer support) to build relationships with people across all stages of the funnel.
What has Right Side Up’s flexible structure allowed you to do outside of work?
Engaging in a wide variety of activities is really important to me. RSU's flexibility allows me to keep a consistent fitness routine, smoothly transition to work with my run coaching clients, and produce music without having to deal with a commute.
I started running as a sort of recreational meditation and have been coaching beginners virtually throughout the pandemic. I’ve done triathlons and marathons, and I recently trained for a 100-mile ultra run in Utah. I only ended up making it 60 miles [Editor’s note: *only* 60!?] during the attempt, but I'll be back in the next couple of years to take on the challenge again.
Music is also a huge part of my life. I’ve played drums for 20 years and currently spend a lot of my free time writing and producing electronic music.
And now, let’s get to the fun stuff…
- As a kid, I always wanted to be a basketball player for some reason, then shifted my sights to drumming, definitely due to being part of a musical household.
- My first concert was Tool (with my mom and a few of my best friends).
- My favorite travel destination has been Barcelona. It has a great culture, interesting architecture, amazing people, and great food. It’s a cool mix between a historical European city and a beach town. I also love going to Mexico. Mexico City is next up on my list.
- I'm really into The Electric Luthier on YouTube at the moment and I’m in the process of building a Fender Strat-style guitar body with his series.