From Mindset to Measurement: The Complete Guide to Marketing Experimentation

Are you confident in your approach to measurement? Only 29% of marketers are. And with good reason: Better attribution (and the sustainable growth that follows) doesn’t come easy. It demands a refined approach to experimentation and a deep understanding of modern measurement models. This guide, written in partnership with Paramark, is here to help.

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What will I learn?

The guide walks you through the full experimentation journey, from securing stakeholder buy-in to launching tests that drive meaningful insights.

It’s broken down into four key sections:

Why today’s most popular attribution models fall short
How to build an experimentation-first culture
How to design and launch your first “true” experiment
How to graduate from basic experiments to incrementality testing and marketing-mix modeling (MMM)

By the end, you’ll be equipped with sharper measurement tools, a stronger, more defensible marketing strategy, and the confidence to test boldly.

Accurate attribution awaits. Fill out the form and we’ll send the free guide your way.

Meet our authors

Meet our author

Vincent Ninh

Senior Content Marketing Manager

Right Side Up

Vincent is a senior content marketer who finds equal joy in crafting in-depth guides and penning punchy subject lines. Before joining Right Side Up, he honed his skills in the fintech, insurance, and travel worlds—both agency-side and in-house. In his spare time, you can find him riding his bike or petting his cats.

Pranav Piyush

CEO

Paramark

Pranav Piyush is a growth and marketing leader with experience at companies like PayPal, Dropbox, Adobe, and BILL. Pranav is convinced that CMOs deserve better measurement solutions and is dedicating the next 15 years to this mission!

Sam Faillace

VP of Marketing

Paramark

Sam Faillace is VP of Marketing at Paramark, where he’s passionate about helping brands invest in marketing with confidence and predictability. Drawing on experience at companies like Microsoft and Shutterfly, he creates imaginative, results-driven programs and inspires the teams that bring them to life.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Who is Paramark?

Paramark is refining marketing measurement, giving teams the ability to measure the true incremental impact of their investments and make spending decisions with confidence. By combining advanced modeling with actionable insights, Paramark helps marketers cut through noise and focus resources on what truly drives growth.

Get the full scoop

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