Building with AI: An AI-Native Approach to Media Mix Modeling Webinar

June 25, 2026

10:00AM—10:45AM PT

A Right Side Up Webinar

Building with AI: An AI-Native Approach to Media Mix Modeling Webinar

Marketing attribution gets messy when customers see TV spots, hear podcast ads, or encounter offline campaigns your click-based tools can’t track. Media mix modeling used to be the answer only enterprise brands could afford, but AI is changing that. Learn how in this webinar brought to you by the experts who have helped scale 1,400+ of the world’s fastest-growing brands, including:

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UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Marketing attribution has a blind spot. The moment a customer sees a TV spot, hears a podcast ad, or walks past a billboard, click-based tracking loses the thread. Media mix modeling (MMM) is built to measure these non click based channels, and also increases insights for clicks based channels. Now, AI-assisted builds have brought it within reach of brands that could never justify a yearly six-figure budget just for an MMM.

In this 45-minute session, Right Side Up growth marketing consultant Nadir Hussain walks through an MMM workflow end to end: from spend data to channel-by-channel guidance on where the next dollar spent is profitable, and where you're paying for reach that won’t convert.

You'll learn:

Why MMM captures the full picture: TV, audio, out-of-home, and every other channel that never generates a click (and also channels that do generate clicks)
How you can now measure what your next dollar is worth in each channel at its current spend level
What's under the hood: adstock, diminishing returns, and the handful of things a simplified model can get wrong
How to calibrate against your past holdout tests, and why a credible MMM reports ranges instead of specific points
When an MMM is the right tool, and when it isn't (and how to prep your data for an MMM)
What changed to make this affordable and customizable, and what it looks like when Right Side Up builds and operationalizes one for you

Plus, we’ll leave some time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Nadir Hussain

Co-founder,

QuantVibe AI

Nadir Hussain is a VP-level growth marketing leader with 20+ years driving customer acquisition and revenue growth across fintech and consumer internet for brands like Shutterfly, Green Dot, and eBay. More recently, his focus is on Marketing Measurement including Media Mix Modeling (MMM) with adstock, saturation curves, and marginal ROI, as well as data-driven attribution and incrementality testing. He has built AI-powered MMM frameworks and CRO agents by vibe coding with Claude Code. He holds an MSEE from Stanford and an MBA from UC Berkeley.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.