[.c-title-s-rich]What will I learn?[.c-title-s-rich]

In a highly competitive ecommerce landscape, brands must evolve their performance marketing playbooks to succeed on platforms like Chewy and Instacart. These online marketplaces offer unique shopper behaviors, data structures, and promotional ecosystems that require nuanced strategies for acquisition, conversion, and retention.

During this Spark Session, Hannah Peterson, our Senior Account Manager of Ecommerce Strategy & Operations will share an overview of Chewy and Instacart, providing real-world examples of how brands are successfully navigating these marketplaces to reach and engage their target audiences.

You’ll learn:

• How brands can tailor their strategies to Chewy's pet-focused ecosystem, including keyword targeting, sponsored products, and customer lifecycle management
• Instacart’s evolving ad platform, and how to capture high-intent, in-the-moment consumers using smart campaign architecture and ensuring early adoption to new capabilities and partnerships
• The differences in measurement frameworks and attribution windows across these platforms as well as different advertising tactics—and what success really looks like
  
  

Whether you’re just getting started on these platforms or looking to scale efficiently, this session will leave you with actionable strategies to outperform competitors and drive measurable business outcomes.