From Scrolls to Sales: How SMBs Can Win with Reddit Ads Webinar

November 12, 2025

11:00AM—12:00PM PT

This webinar is brought to you by Right Side Up and Reddit

From Scrolls to Sales: How SMBs Can Win with Reddit Ads Webinar

Ready to level up your SMB’s paid media strategy? Discover how Reddit Ads can unlock new avenues for growth for B2B organizations. Whether you’re new to the platform or looking to optimize your campaigns, you’ll walk away with actionable insights and proven frameworks. This webinar is brought to you by the experts who have scaled 1,400+ of the world’s fastest-growing brands, including:

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UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Small and medium-sized businesses (SMBs) are constantly looking for cost-effective ways to reach the right customers. While platforms like Meta and Google are familiar territory, Reddit remains an untapped goldmine for many SMBs in the B2B space. With over 500 million monthly active users across thousands of passionate communities, Reddit offers a unique opportunity to connect directly with engaged audiences who are actively seeking solutions, products, and ideas.

In this fireside chat, we’ll explore how SMBs can harness Reddit Ads to drive measurable growth without needing massive budgets. We’ll cover:

Why Reddit? Understanding Reddit’s B2B professional audience, culture, and how it differs from other ad platforms
Setting Up for Success: ICP identification, campaign structures, targeting strategies, budgeting tips, and tools, such as Reddit Pro, available specifically for SMBs

Creative That Converts: How to craft ad copy, visuals, and community engagement strategies that feel authentic to Reddit users, along with effective testing methods
Lead Generation: How to effectively launch user acquisition and retargeting campaigns and boost registrations for webinars and events

Optimization Tactics: How to test, measure, and refine campaigns for maximum ROI
Case Studies & Examples: Real-world success stories from SMBs that have effectively leveraged Reddit Ads

Meet our presenters

Meet our presenter

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Grace Close

Principal Product Marketing Manager,

Grace Close is a Principal Product Marketing Manager at Reddit, where she helps develop products for small businesses to easily reach Reddit's highly engaged audiences like Reddit Pro - Reddit's free suite of tools for organic business growth. She is passionate about making Reddit accessible and effective for SMBs looking to connect with communities through authentic conversation.

Nick Andrews

Owner and Operator,

MarketingQL.com

Nick Andrews has spent his career in marketing and now leads a boutique paid advertising consultancy. He has partnered with companies of all sizes from nimble startups to Fortune 100s, helping them turn paid ads into measurable business results. Passionate about strategy and execution alike, Nick thrives on creating campaigns that not only reach the right audience but drive real impact.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and 110+ million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and 110+ million daily active unique visitors, Reddit is one of the internet’s largest sources of information.