From Gaps to Growth: Unlocking the Power of Affiliate in Paid Media Webinar

September 10, 2025

11:00AM—12:00PM PT

A Right Side Up Webinar

From Gaps to Growth: Unlocking the Power of Affiliate in Paid Media Webinar

Whether your goal is to close conversion gaps, boost paid media performance, or future-proof your marketing in the AI era, uncover the strategies that can transform your B2B affiliate program into a powerful growth engine in this webinar brought to you by the team that has helped scale 1,400+ of the fastest growing brands, including:

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UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Paid media remains a cornerstone of growth, but in today’s rapidly evolving marketing landscape, it can no longer stand alone. The rise of B2B affiliate marketing offers a powerful way to fill critical gaps in your paid strategy, from reaching high-intent audiences earlier in the funnel to converting them through trusted third-party endorsements.

Join us for a live Q&A where we’ll break down the changing buyer journey and examine the impact of AI on your paid media strategy. You'll learn how AI-driven search behavior and purchase pathways are reshaping attribution models and how to align your partnerships and media teams for stronger performance.

The live panel discussion and Q&A will cover:

Why B2B affiliate adoption is surging and how to launch early for maximum impact
How affiliates complement paid media by filling funnel gaps and amplifying trust
AI’s transformative role in affiliate marketing, plus which metrics matter now
How to leverage endorsement marketing as part of your acquisition strategy

And more! Plus we’ll save time at the end for Q&A.

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Meet our presenters

Meet our presenter

Amy Scanlon

GM, Affiliate Marketing Practice,

Right Side Up

Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.

Kevin Lord Barry

Co-Founder,

Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Right Percent has managed $100M+ in ROI positive B2B ad spend for companies like DoorDash, Rippling, Retool, and many more.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

From Gaps to Growth: Unlocking the Power of Affiliate in Paid Media

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

From Gaps to Growth: Unlocking the Power of Affiliate in Paid Media