GEO 101: A Growth Marketer’s Guide to Winning AI Search Webinar

December 3, 2025

11:00AM—12:00PM PT

A Right Side Up Webinar

GEO 101: A Growth Marketer’s Guide to Winning AI Search Webinar

The rules of discovery are changing. Learn how an effective GEO strategy can help you influence AI search results and turn visibility into measurable growth in this webinar brought to you by the experts who have helped scale 1,400+ of the world’s fastest-growing brands, including:

Register now

UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

As generative engines like ChatGPT, Gemini, and Perplexity transform how people discover brands and develop intent, generative engine optimization (GEO) is quickly emerging as the next evolution of search. Traditional SEO isn’t enough anymore; brands that fail to adapt risk losing visibility and credibility in this new era of discovery.

In this foundational session, we’ll break down what GEO is, why it matters now, and how growth marketers can position their brands to get discovered and chosen in AI search. Whether you’re leading growth strategy, overseeing traditional SEO, managing content, or driving third-party syndication through affiliate, community, or PR, this session will help you understand how to future-proof your marketing in an era where AI decides what gets seen.

You’ll learn:

The fundamentals of GEO and why it’s transforming brand visibility
The key distinctions between GEO and traditional SEO, and how they impact discoverability
Ways to evaluate your brand’s presence and performance within AI search

The impact of GEO across industries and why early adopters are gaining a competitive edge
How to craft a GEO playbook aligned with your broader growth and marketing goals

Plus, we’ll leave time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Amy Scanlon

GM, Affiliate Marketing Practice,

Right Side Up

Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.

Stephen Spiewak

Director of Organic Marketing

Hallow

Stephen Spiewak is the Director of Organic Marketing at Hallow, the world's #1 prayer app. He works to build holistic growth strategies that include SEO, GEO, PR and social. He's passionate about leveraging data for storytelling that elevates brands and grows authority.

Kelly Chambers

Content Consultant and Writer

Kelly Chambers is a content consultant and writer who specializes in helping startups and mid-sized companies grow using SEO, GEO/AEO, and engaging long-form content. In past roles, he’s served as Chief Marketing and Technology Officer and VP of Marketing, and he has worked with industry-leading brands such as Goldman Sachs, BlackRock, Prudential, and Betterment. Connect with Kelly at kellythewriter.com.

Austin Furey

Co-founder and Director of Strategic Marketing

New Chemistry AI

Austin Furey is a co-founder and Director of Strategic Marketing at New Chemistry AI, where he helps scaling companies in AI and SaaS build visibility, credibility, and pipeline. He brings a mix of creative vision and technical rigor, developing marketing strategies that are bold and revenue-driving.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.