Mastering Endorsement Marketing: From Readiness to ROI

October 29, 2025

11:00AM—12:00PM PT

A Right Side Up Webinar

Mastering Endorsement Marketing: From Readiness to ROI

Curious if your business is a good fit for endorsement marketing? Learn how to evaluate your readiness and why endorsement marketing has become a powerful driver of growth marketing success in this webinar brought to you by the experts who have scaled 1,400+ of the world’s fastest-growing brands, including:

Register now

UPCOMING

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From influencer and affiliate marketing to podcast ads and beyond, endorsement marketing has quickly become one of the most powerful ways to build trust, influence buyer decisions, and accelerate growth. But knowing when and how to invest in it—and how to prove its impact—can be challenging.

Join us for a discussion about mastering endorsement marketing. We’ll break down the essential strategies and tools you need to launch and scale endorsement marketing successfully. We’ll cover:

Endorsement Marketing 101: What it is, why it matters, and how endorsement can influence every stage of your buyer’s journey
Assessing Readiness: Key factors to determine if your organization is prepared to launch a successful endorsement marketing campaign
Cross-Functional Alignment: How to partner with teams across your organization to design effective attribution and measurement frameworks
Leveraging AI for Impact: Best practices for integrating AI into your endorsement marketing strategy to scale performance and efficiency

Plus we’ll leave time at the end for Q&A. See you there!

Meet our presenters

Meet our presenter

Amy Scanlon

GM, Affiliate Marketing Practice,

Right Side Up

Amy Scanlon has more than 15 years of experience in digital marketing, leading growth initiatives for early-stage startups and well-established companies like Joyus, AT&T, and Rakuten. She launched the Right Side Up affiliate practice to help clients like Stitch Fix, Figma, and Stripe build affiliate programs in-house by embedding fractional affiliate marketing resources on their teams. She is passionate about using affiliate partnerships to fill marketing gaps and drive incremental revenue.

Krystina Rubino

GM, Offline Marketing Practice,

Right Side Up

Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.