Podcast Advertising 101: What Growth Marketers Need to Know Webinar

July 9, 2025

11:00AM—12:00PM PT

A Right Side Up Webinar

Podcast Advertising 101: What Growth Marketers Need to Know Webinar

Learn when, why, and how to use podcast ads to drive growth. Get expert tips, proven strategies, and real brand examples in this actionable webinar brought to you by the team that has helped scale 200+ of the fastest growing brands in 6 years, including:

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UPCOMING

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Join us for an inside look at the power of podcast advertising. In this webinar, we’ll explore how brands are tapping into the channel to connect with engaged audiences and drive growth. You’ll learn how to approach the medium strategically, what it takes to launch a successful campaign, and common pitfalls to avoid. Whether you're just starting to explore podcast ads or looking to refine your approach, this webinar will equip you with actionable insights to help your brand thrive. You'll learn:

The basics of podcast advertising, including who's listening and how podcast ads work
Pros and cons of podcast ads and who's likely to find success
How to know if your company is ready to test into the channel
Campaign planning and execution best practices, from show research and negotiations to creative best practices and host onboarding
How to approach campaign attribution and measure success

And more! Plus we’ll save time at the end for Q&A.

Meet our presenters

Meet our presenter

Krystina Rubino

GM, Offline Marketing Practice,

Right Side Up

Krystina Rubino started the offline marketing practice at Right Side Up when she realized too many brands leave offline channels on the table, favoring digital channels past diminishing returns. She’s a media and marketing leader with deep experience in building brands and meeting growth goals. She’s spent her career helping brands like Advil, DoorDash, P&G, Lyft, and StitchFix, develop profitable digital and offline media campaigns. She spends the rest of her time cooking, baking and gaming, and regardless of time of day, is probably trying to figure out what’s for dinner.

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

Register to tune in

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.