[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Marketing’s AI moment has arrived, but execution hasn’t caught up. For marketers, there’s no shortage of AI screenshots, templates, and bravado. What’s missing is what actually works on Monday morning.

In this session, Seema Kumar (CMO & GTM Advisor) and Lauren Andrasco (Vice President, Marketing Operations & Performance Management, OutSystems) cut through the noise with high-impact AI use cases for every part of marketing—the kind you can implement immediately and run consistently, even with a lean team. We’ll share real workflows, lightweight guardrails that keep quality high, and a practical approach for turning one-off experiments into standard operating procedure.

You’ll learn:

• A shortlist of high-impact AI workflows you can start using today (tool-agnostic and team-friendly)
• A simple way to decide what’s worth automating vs. what should remain human
• Practical validation/QA tactics so outputs are accurate, on-brand, and trustworthy
• Repeatable patterns to operationalize what works (processes you can reuse, not random experiments)
• A rollout approach to build confidence and momentum across your team, with adoption that actually sticks

Plus, we’ll leave time at the end for Q&A. See you there!