Lindsay Piper Shaw is a marketing leader with over a decade of experience helping brands harness offline channel growth. She has guided hundreds of millions in media spend across podcasts, streaming, and offline campaigns, blending creativity with disciplined, data-driven strategy. Throughout her career, Lindsay has partnered with a wide range of companies—from high-growth disruptors like Lyft, Calm, and quip to household names including McDonald’s and P&G—to deliver measurable performance and long-term brand impact. Her work is defined by a commitment to building campaigns that resonate with audiences while driving business outcomes at scale. As Director of the Offline Practice at Right Side Up, Lindsay leads with both strategic vision and operational excellence, equipping teams and clients to explore what’s next in offline marketing with clarity and confidence.

Greg Roseto is a Senior Manager of the Offline Marketing practice at Right Side Up. With more than 15 years of experience in brand advertising and growth marketing, he has specialized in audio and helped companies of all sizes leverage its unique impact.

Matt Drengler brings over 15 years of experience in advertising analytics, including 10 years focused on audio measurement at Barometric (now Claritas) and Podsights (now part of Spotify).