Spark Sessions: Winning Ad Formats That Actually Convert (B2B + D2C) Webinar

September 24, 2025

11:00AM—11:30AM PT

A Right Side Up Webinar

Spark Sessions: Winning Ad Formats That Actually Convert (B2B + D2C) Webinar

Discover the high-performing creatives on Meta and LinkedIn that stop the scroll, drive real results, and boost conversions in both B2B and D2C. We’ll reveal the ad formats that actually move the needle and show you how to tailor creative for maximum impact at every stage of the customer journey in this virtual event brought to you by the team that has helped scale 1,400+ of the fastest-growing brands, including:

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UPCOMING

[.c-title-s-rich]What will I learn?[.c-title-s-rich]

The Meta and Linkedin advertising ecosystem is constantly evolving, but one thing remains constant: creative is the #1 performance driver. During this Spark Session, Cory Verschueren, GM, Studio RSU, will share best practices and real-word examples to help you level up your creative and design ad formats that convert on Meta and LinkedIn.

You'll learn:

Top performing ad formats in 2025: What’s driving conversions and engagement today, from Reels to Advantage+ creatives
How to match ad formats to funnel stages: From awareness to remarketing, learn which ad formats to use when
Creative best practices: Hooks, lengths, visuals, and CTAs that convert
AI-driven creative production: Understand which prebuilt AI tools to use (e.g., ChatGPT, Midjourney) and how to craft prompts that deliver consistent, on-brand outputs‍
Real examples: Case studies from brands that nailed creative strategy on Meta and LinkedIn

Meet our presenters

Meet our presenter

Cory Verschueren

GM, Studio RSU

Right Side Up

Cory leads Studio RSU, the performance creative unit at Right Side Up, where he blends sharp creative instincts with operational rigor to deliver results that scale. He oversees end-to-end operations, creative output, and strategic growth—building high-performing teams and campaigns that drive real business outcomes. With a background spanning agency leadership, brand development, and growth marketing, Cory thrives at the intersection of storytelling and strategy. He’s worked with breakout startups and category leaders alike, building campaigns that not only look good but drive measurable impact. When he’s not launching brands or optimizing creative systems, you’ll probably find him hosting a rooftop game night or testing out hot sauces (the hotter the better).

Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.

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Who is Right Side Up?

Right Side Up has helped 1,000+ companies hit their growth goals. By designing the right strategies and deploying the right talent—from fractional leaders, to freelancers, to FTEs, to custom-built agency teams—we empower companies of all stages and sizes to keep growing.