[.c-title-s-rich]What will I learn?[.c-title-s-rich]

Many organizations rely heavily on major ad platforms like Google and Meta to fuel business growth. Although these platforms boast extensive reach and attract millions of users, there's potential risk in relying too heavily on one or two channels to drive growth. As marketers aim to broaden their reach, how can they determine which new avenues to explore when their core channels start yielding diminishing returns? In our upcoming webinar, we’ll share how companies can successfully navigate channel diversification to drive revenue growth.

You'll learn:

• Why channel diversification is important in today's competitive landscape
• The optimal time to shift your focus from optimizing an existing channel to testing a new one
• How to make the business case to your leadership team and align with key stakeholders
• How to determine which channels to integrate into your marketing mix