Justin Gorrell is a growth marketing leader with more than 15 years of proven experience in growth marketing strategy, customer acquisition, lifecycle marketing, marketing measurement, and marketing technology. He has generated 10M+ in attributable new customer acquisition, helping companies like Coinbase, NerdWallet, DoorDash, and Constant Contact effectively build and scale profitable growth marketing and retention programs. He joined as principal of Right Side Up’s Team’s effort in September 2023.