Kevin Lord Barry, Co-Founder, Right Percent

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Kevin Lord Barry

Co-Founder, Right Percent

Kevin Lord Barry co-founded Right Percent, a Right Side Up venture that focuses on scaling fast-growing B2B companies in every vertical. Over the past 10 years, he’s managed millions in ROI-positive ad spend for brands like DoorDash, Zenefits, Masterclass, Segment, OnDeck, and more.

Articles from

Kevin Lord Barry

Strategy

What's Working for B2B Performance Marketing in 2024

Everything you need to know to understand the current B2B landscape, which channels to utilize, paid ads strategy, and creative best practices.

April 3, 2024

7 min

Digital

B2B Brand Ad Campaign Mistakes to Avoid

Are you running B2B brand ads? Avoid common mistakes and adopt these targeting and measurement best practices to ensure success.

July 24, 2023

8 min

Digital

Marketing to Enterprise Customers: A Guide to Paid Advertising

Our experts share their best tips and tricks on how to scale your business through paid ads for marketing to enterprise customers.

April 13, 2023

10 min

Digital

How to Use B2B Advertising Data to Grow Your Company

Learn how to use B2B advertising data from ad platform and CRM/database sources to drive ROI.

May 16, 2022

10 min

Digital

Facebook Ad Creative Best Practices That Drive Results

Learn the Facebook ad creative best practices that will drive results for your B2B or B2C brand.

June 23, 2021

7 min

Digital

What’s Working for B2B Facebook Ads Today?

A guide to succeeding with your B2B Facebook ads in 2020: creative, funnel optimization, and more.

July 16, 2020

7 min

Let's talk growth

Let's talk growth