Lindsay Piper Shaw, Director, Offline Marketing Practice, Right Side Up

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Lindsay Piper Shaw

Director, Offline Marketing Practice, Right Side Up

Lindsay Piper Shaw is a marketing leader with over a decade of experience helping brands harness offline channel growth, guiding hundreds of millions in media spend across podcasts, streaming, and other offline campaigns. As Director of the Offline Practice at Right Side Up, Lindsay leads with both strategic vision and operational excellence, equipping teams and clients to explore what’s next in offline marketing with clarity and confidence.

Articles from

Lindsay Piper Shaw

offline

Your Top Questions About Radio Measurement—Answered

Missed our Ad Age webinar? Learn how marketers are modernizing radio measurement with the Enhanced Radio Attribution tool from RSU and Podscribe.

November 10, 2025

5 min

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Radio Measurement, Reinvented: Meet the New Tool for Real-Time Attribution

The new Enhanced Radio Attribution tool from Podscribe provides real-time, digital-style measurement for radio campaigns.

September 25, 2025

10 min

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Top 5 Predictions for Podcast Advertising in 2025

Podcast advertising continues to thrive as a dynamic marketing channel. As targeting challenges emerge in other digital platforms, innovative strategies in podcast advertising will be essential for marketers to stay ahead in 2025.

December 16, 2024

3 min