Unlocking Smarter Attribution with Surveys with Matt Bahr and Fairing

Not everything that drives growth shows up in Google Analytics.

In this week’s episode of Growth Talks, Matt Bahr, Co-Founder of Fairing, joins host Krystina Rubino how survey data is reshaping attribution, helping brands uncover what truly influences customer decisions in today’s complex media landscape.

Drawing on 15 years of experience from leading global e-commerce at Master & Dynamic to building Fairing, Matt shares why PR might matter more in an AI-driven world, how post-purchase surveys complement ad pixels, and the key strategies marketers need to move beyond the last click. 

Find out how Fairing is helping leading brands turn real-time insights into smarter strategies and long-term growth.

🗝️ Key Takeaways:

• Brand is the ultimate differentiator. Launching $400 headphones against Bose and Sony, Master & Dynamic matched ad spend with PR, because in crowded markets, the brand story wins.
• PR is the new SEO. Every article, feature, and mention becomes searchable proof of your brand. Press today fuels AI tomorrow and drives continued visibility, trust, and growth.
• Surveys complement ad pixels. Post-purchase surveys drive 70–80% response rates, turning traditional research into clear, real-time customer attribution marketers can trust.
• Triangulation reveals the bigger picture. Perfect attribution doesn’t exist, but actionable insights do. Layering surveys, promo codes, and MMM reveals a fuller view of the customer’s path to purchase.
• Measure beyond the last click. If the final click is all that counts, podcasts, influencers, and streaming ads get erased. The customer journey is always bigger than what Google Analytics shows.
• Continued learning is the real growth hack. Testing without an agenda wastes data. The best teams document insights so every experiment improves sales, product, and marketing.

⏰ Timestamps

• 02:12 Launching Products in Competitive Markets
• 05:20 Brand Storytelling as a Growth Multiplier
• 06:55 Building a Scalable E-commerce Engine
• 13:27 How Fairing is Solving Market Gaps
• 24:05 Surveys That Map the Customer Journey
• 27:45 From Measurement to Customer Insight
• 42:03 Fixing Attribution’s Biggest Blind Spots
• 46:24 Avoiding Survey Design Mistakes
• 49:48 Learning Faster with Collective Intelligence

🔗  Mentioned in this episode:

• Fairing: https://fairing.co/
• Masters & Dynamic: https://www.masterdynamic.com/

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